Sony Exits 8K TV Market, Shifts Focus to 4K
April 14 – Even a powerhouse like Sony—known for both producing high-end video content and manufacturing ultra-HD cameras—has decided to step back from the 8K TV market. This move raises questions about the future of the technology.
Sony has quietly confirmed it has no plans to release new 8K TVs in the near future. Its last models, the 75-inch and 85-inch Bravia XR Z9K, launched in 2022 and remained on sale for two years.
While Sony hasn’t ruled out a return to 8K TVs eventually, the company cited weak market demand as the reason for discontinuing the lineup. Remaining inventory will stay available until sold out.
Pivoting to 4K and QD-OLED
Sony’s upcoming models will focus on premium 4K Ultra HD displays, specifically using QD-OLED panels, marketed under the Bravia 8 II brand.
Why 8K Struggles to Gain Traction
- The PS5 Pro’s launch failed to spark meaningful interest in 8K content.
- Few remaining 8K TVs on the market are still priced significantly higher than 4K or even Full HD alternatives.
- True 8K displays require native 8K content for optimal performance—upscaled lower-resolution footage can introduce artifacts or blur.
The Irony: Sony Still Makes 8K Cameras
Despite exiting the 8K TV space, Sony continues producing professional 8K cameras capable of recording at 7680x4320 resolution.
This disconnect highlights the challenges of mainstream 8K adoption, where content creation outpaces consumer demand.
April 14 – Even a powerhouse like Sony—known for both producing high-end video content and manufacturing ultra-HD cameras—has decided to step back from the 8K TV market. This move raises questions about the future of the technology.
Sony has quietly confirmed it has no plans to release new 8K TVs in the near future. Its last models, the 75-inch and 85-inch Bravia XR Z9K, launched in 2022 and remained on sale for two years.
While Sony hasn’t ruled out a return to 8K TVs eventually, the company cited weak market demand as the reason for discontinuing the lineup. Remaining inventory will stay available until sold out.
Pivoting to 4K and QD-OLED
Sony’s upcoming models will focus on premium 4K Ultra HD displays, specifically using QD-OLED panels, marketed under the Bravia 8 II brand.
Why 8K Struggles to Gain Traction
- The PS5 Pro’s launch failed to spark meaningful interest in 8K content.
- Few remaining 8K TVs on the market are still priced significantly higher than 4K or even Full HD alternatives.
- True 8K displays require native 8K content for optimal performance—upscaled lower-resolution footage can introduce artifacts or blur.
The Irony: Sony Still Makes 8K Cameras
Despite exiting the 8K TV space, Sony continues producing professional 8K cameras capable of recording at 7680x4320 resolution.
This disconnect highlights the challenges of mainstream 8K adoption, where content creation outpaces consumer demand.
