April 23, 2025 – The highly anticipated Shanghai International Auto Show kicked off in grand style. As a global leader in projection display technology, XGIMI unveiled its groundbreaking in-car and exterior lighting solutions at Booth 8BA003, delivering an unprecedented visual feast for attendees.
XGIMI’s showcase spanned both interior and exterior automotive lighting innovations, highlighting the company’s deep technical expertise and creative engineering.
Interior Lighting Revolution: Redefining Smart Cockpit Experiences
XGIMI’s cabin solutions featured three standout products: multi-scenario projection, panoramic roof projection, and side-window projection. The star of the show was the patented multi-scenario projection system, which stole the spotlight.
This innovative system reimagines in-car entertainment with a giant screen experience. It’s the ultimate solution for multi-purpose viewing inside vehicles. The projector can cast content forward for immersive entertainment or switch to rear projection when the trunk is open, turning the back into a portable outdoor theater for camping or movie nights.
A game-changing detail: The 32-inch forward projection screen offers adjustable positioning, giving users unmatched flexibility. Whether fully extended for movies or partially deployed to display navigation, music, or weather updates, this design unlocks endless possibilities.
The panoramic roof projection blends seamlessly with glass sunroofs, creating mesmerizing visuals—from themed ambient lighting to a starry night sky. Meanwhile, the touch-controlled side-window projection syncs with the car’s audio-visual system, making the smart cockpit more intuitive.
Panoramic Roof Projection in Action
Exterior Lighting: Smarter, Sharper, More Dynamic
XGIMI’s exterior solutions were equally impressive, featuring DLP smart headlights, pixel light modules, and dynamic ground projection (DGP). The standout innovation? The industry-first dual-mode DLP headlight projection.
This automotive-grade system combines white and RGB lighting modes, solving traditional DLP color-mixing issues. While driving, the white mode enhances visibility. When parked, the RGB mode delivers a 1.3-megapixel cinematic experience with optical zoom and auto-focus, projecting a 100-inch screen from 16-33 feet away. It also adapts to road conditions, offering parking alerts for safer driving.
XGIMI’s advanced optical lens technology ensures crystal-clear imaging, even for its 2.56W pixel light modules.
The 20W pixel dynamic ground lights feature Bluetooth/Wi-Fi connectivity, allowing standalone content customization without relying on the car’s system.
Dynamic Ground Projection (DGP) Showcase
XGIMI: A Decade of Innovation Driving Automotive Breakthroughs
As a global projection leader, XGIMI went public on Shanghai’s STAR Market in 2021 and has dominated the home projector market for two consecutive years (2023-2024). In 2024, the company entered the automotive optics sector, securing six major projects. By March 2025, that number grew to eight, signaling rapid growth.
This success stems from XGIMI’s 10+ years of R&D in projection tech. Since its founding, the company has prioritized innovation, building end-to-end capabilities from hardware to software. Post-IPO, XGIMI invested over $200 million in R&D to strengthen its self-developed ecosystem.
Hardware-wise, XGIMI sets industry benchmarks. With 7 million projectors shipped, its expertise in optics, thermal materials, and electronics ensures top-tier performance for automotive products. On the software side, XGIMI pioneered smart algorithms—like auto-correction, obstacle avoidance, and ambient recognition—that redefine industry standards.
Manufacturing Excellence: Trusted by Global Brands
XGIMI is China’s only company capable of full-chain production, from lenses to complete projectors. This vertical integration boosts efficiency, quality, and consistency—earning praise from automakers. One international auditor remarked, “XGIMI achieved in one year what takes others five.”
Driven by innovation and backed by in-house manufacturing, XGIMI is reshaping automotive lighting. At this year’s auto show, the company didn’t just showcase products—it demonstrated its vision for the future. Moving forward, XGIMI will continue pushing boundaries, partnering with industry leaders to deliver exceptional mobility experiences.
XGIMI’s showcase spanned both interior and exterior automotive lighting innovations, highlighting the company’s deep technical expertise and creative engineering.
Interior Lighting Revolution: Redefining Smart Cockpit Experiences
XGIMI’s cabin solutions featured three standout products: multi-scenario projection, panoramic roof projection, and side-window projection. The star of the show was the patented multi-scenario projection system, which stole the spotlight.
This innovative system reimagines in-car entertainment with a giant screen experience. It’s the ultimate solution for multi-purpose viewing inside vehicles. The projector can cast content forward for immersive entertainment or switch to rear projection when the trunk is open, turning the back into a portable outdoor theater for camping or movie nights.
A game-changing detail: The 32-inch forward projection screen offers adjustable positioning, giving users unmatched flexibility. Whether fully extended for movies or partially deployed to display navigation, music, or weather updates, this design unlocks endless possibilities.
The panoramic roof projection blends seamlessly with glass sunroofs, creating mesmerizing visuals—from themed ambient lighting to a starry night sky. Meanwhile, the touch-controlled side-window projection syncs with the car’s audio-visual system, making the smart cockpit more intuitive.
Panoramic Roof Projection in Action
Exterior Lighting: Smarter, Sharper, More Dynamic
XGIMI’s exterior solutions were equally impressive, featuring DLP smart headlights, pixel light modules, and dynamic ground projection (DGP). The standout innovation? The industry-first dual-mode DLP headlight projection.
This automotive-grade system combines white and RGB lighting modes, solving traditional DLP color-mixing issues. While driving, the white mode enhances visibility. When parked, the RGB mode delivers a 1.3-megapixel cinematic experience with optical zoom and auto-focus, projecting a 100-inch screen from 16-33 feet away. It also adapts to road conditions, offering parking alerts for safer driving.
XGIMI’s advanced optical lens technology ensures crystal-clear imaging, even for its 2.56W pixel light modules.
DLP Smart Headlight (RGB Mode)The 20W pixel dynamic ground lights feature Bluetooth/Wi-Fi connectivity, allowing standalone content customization without relying on the car’s system.
Dynamic Ground Projection (DGP) Showcase
XGIMI: A Decade of Innovation Driving Automotive Breakthroughs
As a global projection leader, XGIMI went public on Shanghai’s STAR Market in 2021 and has dominated the home projector market for two consecutive years (2023-2024). In 2024, the company entered the automotive optics sector, securing six major projects. By March 2025, that number grew to eight, signaling rapid growth.
This success stems from XGIMI’s 10+ years of R&D in projection tech. Since its founding, the company has prioritized innovation, building end-to-end capabilities from hardware to software. Post-IPO, XGIMI invested over $200 million in R&D to strengthen its self-developed ecosystem.
Hardware-wise, XGIMI sets industry benchmarks. With 7 million projectors shipped, its expertise in optics, thermal materials, and electronics ensures top-tier performance for automotive products. On the software side, XGIMI pioneered smart algorithms—like auto-correction, obstacle avoidance, and ambient recognition—that redefine industry standards.
Manufacturing Excellence: Trusted by Global Brands
XGIMI is China’s only company capable of full-chain production, from lenses to complete projectors. This vertical integration boosts efficiency, quality, and consistency—earning praise from automakers. One international auditor remarked, “XGIMI achieved in one year what takes others five.”
Driven by innovation and backed by in-house manufacturing, XGIMI is reshaping automotive lighting. At this year’s auto show, the company didn’t just showcase products—it demonstrated its vision for the future. Moving forward, XGIMI will continue pushing boundaries, partnering with industry leaders to deliver exceptional mobility experiences.
