Will TV Panel Prices Rise Across the Board in February 2025?

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TV Panel Prices Set to Rise in February 2024, Driven by Market Dynamics

According to a recent report by CINNO Research, the TV panel market is experiencing significant price fluctuations due to various factors. Prices are expected to rise across the board in February 2024. Traditionally, the Lunar New Year period is a slow season for consumer electronics, but this year, domestic subsidy policies have continued to boost demand, keeping the market active in the short term.

Subsidies Fuel Consumer Demand
The "trade-in" subsidy program, which offers discounts on new TV purchases, has been widely implemented, significantly stimulating consumer interest. Large-screen TVs, in particular, have become a top choice for many consumers due to their superior viewing experience. This trend has driven up the prices of large-sized TV panels, which saw continuous increases in January 2024.

Global Trade Shifts Impact the Market
In February, changes in the international trade environment are expected to have a major impact on the TV panel market. The U.S. has officially implemented a 10% tariff increase on Chinese imports, and uncertainties around potential tariff hikes on products from Mexico and other regions are growing. In response, brands are likely to increase their procurement to manage costs and stabilize their supply chains. Many are stockpiling panels to prepare for potential future price hikes.

Panel Manufacturers Remain Cautious
Despite the anticipated increase in demand, panel manufacturers have only slightly raised their production rates. This cautious approach is due to concerns about long-term market demand and constraints such as equipment maintenance and raw material supply.

Price Increases Across the Board
With strong demand and tight supply, CINNO Research predicts a price increase for all TV panels in February 2024. Specifically:
- 32-inch to 55-inch panels: Prices are expected to rise by $1 compared to January, reaching $34, $65, $94, and $119, respectively.
- 65-inch, 75-inch, and 85-inch panels: These larger sizes are in even higher demand, with prices projected to increase by $2 compared to January 2023, reaching $170, $228, and $308, respectively.

Implications for the Industry
The price hikes will likely impact the costs and profits of TV manufacturers and may eventually lead to higher prices for consumers. Companies across the TV supply chain will need to closely monitor market trends and adjust their strategies to navigate these changes.

Conclusion
A combination of factors, including domestic subsidies, global trade shifts, and cautious manufacturing strategies, is driving the upward trend in TV panel prices in February 2024. This presents both opportunities and challenges for all players in the industry. [图片1]
 
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