Why Disney's "Artemis Fowl" failed? Who to blame?

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After being away from the movie for nearly a month (the last time a certain volume of new films was launched, or "Capone" in mid-May), there are two more online movies worth paying attention to. Among them, the Netflix Vietnam War movie " Da 5 Bloods" directed by Spike Lee received a high rating of 90% from Rotten Tomatoes. This first Vietnam War film shot in Vietnam is expected to have fewer players this year. The movie award season became popular.

But another Disney+ streaming movie with greater investment is not so lucky. As Disney+'s first streaming movie (production cost up to 125 million US dollars, nearly 900 million yuan), "Artemis Fowl" is bad. Rotten Tomato freshness was nearly 12%, and MTC score was 32, which also failed. The popcorn index and IMDb scores that reflect audience ratings are also only 28% and 3.3.

Why Disney's Artemis Fowl failed? Who to blame?

It has set a new low for Disney in recent years, and it is another epic Hollywood horror film with high investment since the "Cat" of Christmas film last year.

After the success of "Cinderella" in 2015, British director Kenneth Branagh once again collaborated with Disney to direct Disney's previously adapted film "Art Fantasy's Adventure" that had been stranded for many years. However, the producer of the film in 2015 was Xavi Weinstein, who had not had an incident at the time, so the film fell into a project stagnation after 2017. After Harvey was pushed by the wall, everyone The film determines the date of August 9, 2019. This "Artemis Fowl" might have been the beginning of Harvey Weinstein's 14-year re-cooperation with Disney since Miramax, but I didn't expect it to end before the official start.

Why Disney's Artemis Fowl failed? Who to blame?

However, the bad luck that Harvey brought to the film is far from over. Although the film released its first trailer in November 2018, after the first round of Disney's internal audition, the schedule was changed and the extension was 9 months. Came to May 29, 2020.

The time came again in April of this year, less than two months from the original schedule. Disney, which was affected by the epidemic, officially announced that the film will no longer be selected for theater screening, but will be switched to Disney+, which also makes the production cost up to 1.25 The billion-dollar film has become Disney+'s most expensive film.

In the end, it was not surprising that the film ushered in this result. First of all, although the film director Kenneth Branagh once directed classic Shakespeare works such as "Henry V" and "Hamlet", the overall performance of the works in the past decade has been relatively mediocre. The film's successive delays and the launch of Disney+ also show that Disney executives are not waiting for the film. Fortunately, the emergence of Disney+ allowed the film to stop in time, otherwise the film will have a higher probability of becoming another "sacrifice teammate" on the Memorial Day schedule of Disney. It may be more wasted by then. Advertising costs.

And after Disney's another children's book adaptation of "The One and Only Ivan" is determined to abandon the theater release on August 21 and land on Disney+, is another Disney Artemis Fowl coming?
 
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