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According to foreign media reports, after YouTube TV prices increased by 30%, pay TV service providers such as AT&T and fuboTV also increased prices. fuboTV, a virtual multi-channel video program distributor (Vmvpd), which provides top-level programming, announced that it has raised the price of several service plans, including FuboStandard, from $55 to $60 per month.
Retaled:
https://www.tvsbook.com/threads/why-youtube-tv-raise-price-at-64-99-what-channels-are-added.3399/
According to Deadline, fuboTV increased traffic shortly after reaching a new distribution agreement with Disney, but at the same time 11 Warner Media channels including TNT and CNN will also cancel streaming services.
Warner Media said it was disappointed that it failed to renew the contract with fuboTV. At the same time, the OTT-TV service provider said that in order to ensure that it can provide customers with a "reasonable price point", the company refused to repay. The company believes that fuboTV's upcoming Disney network (including ESPN) will help bridge this gap. Deadline pointed out that the loss of TNT and TBS will keep some NBA and major league baseball games away from fuboTV in the coming weeks and months.
Earlier this year, fubotv, acquired by facebank group, is a relatively small OTT-TV service provider with 315,789 subscribers at the end of 2019, but the latest price increase is another example of how difficult virtual MVPDs are Locally making already low-margin pay TV services still financially viable, although they face the huge risk of rising program costs.
But the same problem is also affecting larger pay TV providers, such as AT&T, which owns Warner Media, and is also raising the price of some video services.
According to Phillip Swann, who runs the TV Answer Man website, AT&T is raising the monthly price for new customers for the first year.
DirecTV is AT&T’s legacy satellite TV service. AT&T TV is a new OTT delivery service that runs on the Android TV box provided by the operator, but replicates the characteristics of some traditional pay TV products, such as large channel lines and service contracts.
According to Swann's online survey results, new DirecTV subscribers will pay $59.99 per month for the first year (155 channels) of the plan they choose, which is higher than the previous $49.99. DirecTV has also increased the fees for the first year of its larger "Choic,", "Xtra" and "Ultimate" packages.
The price of AT&T TV has changed similarly. From the first year of "entertainment" plan, the price increased by $10 to $59.99 per month, and the "Choice", "Xtra" and "Ultimate" packages of AT&T TV also increased.
Swann pointed out that AT&T did not raise the price of DirecTV or AT&T TV in the second year. However, only 4 months after AT&T launched the AT&T TV service nationwide, the price increased in the first year.
The price increase of these contract-based services in the first year coincides with the critical moment that AT&T is trying to slow the loss of its pay TV users. The data shows that AT&T has reduced 1.03 million pay TV subscriptions in the first quarter of 2020, including 897,000 pay TV subscriptions (DirecTV satellite and U-verse TV) and 83,000 OTT video users.
According to MoffettNathanson's estimate, in the first quarter of 2020, the US pay-TV industry lost 2.15 million subscribers, of which vMVPDs lost 341,000. In addition, MoffettNathanson expects the number in the second quarter of 2020 to be worse. Affected by the epidemic, most consumers not only cut off traditional pay TV, but more and more people give up vMVPDs service
Retaled:
https://www.tvsbook.com/threads/why-youtube-tv-raise-price-at-64-99-what-channels-are-added.3399/
According to Deadline, fuboTV increased traffic shortly after reaching a new distribution agreement with Disney, but at the same time 11 Warner Media channels including TNT and CNN will also cancel streaming services.
Warner Media said it was disappointed that it failed to renew the contract with fuboTV. At the same time, the OTT-TV service provider said that in order to ensure that it can provide customers with a "reasonable price point", the company refused to repay. The company believes that fuboTV's upcoming Disney network (including ESPN) will help bridge this gap. Deadline pointed out that the loss of TNT and TBS will keep some NBA and major league baseball games away from fuboTV in the coming weeks and months.
Earlier this year, fubotv, acquired by facebank group, is a relatively small OTT-TV service provider with 315,789 subscribers at the end of 2019, but the latest price increase is another example of how difficult virtual MVPDs are Locally making already low-margin pay TV services still financially viable, although they face the huge risk of rising program costs.
But the same problem is also affecting larger pay TV providers, such as AT&T, which owns Warner Media, and is also raising the price of some video services.
According to Phillip Swann, who runs the TV Answer Man website, AT&T is raising the monthly price for new customers for the first year.
DirecTV is AT&T’s legacy satellite TV service. AT&T TV is a new OTT delivery service that runs on the Android TV box provided by the operator, but replicates the characteristics of some traditional pay TV products, such as large channel lines and service contracts.
According to Swann's online survey results, new DirecTV subscribers will pay $59.99 per month for the first year (155 channels) of the plan they choose, which is higher than the previous $49.99. DirecTV has also increased the fees for the first year of its larger "Choic,", "Xtra" and "Ultimate" packages.
The price of AT&T TV has changed similarly. From the first year of "entertainment" plan, the price increased by $10 to $59.99 per month, and the "Choice", "Xtra" and "Ultimate" packages of AT&T TV also increased.
Swann pointed out that AT&T did not raise the price of DirecTV or AT&T TV in the second year. However, only 4 months after AT&T launched the AT&T TV service nationwide, the price increased in the first year.
The price increase of these contract-based services in the first year coincides with the critical moment that AT&T is trying to slow the loss of its pay TV users. The data shows that AT&T has reduced 1.03 million pay TV subscriptions in the first quarter of 2020, including 897,000 pay TV subscriptions (DirecTV satellite and U-verse TV) and 83,000 OTT video users.
According to MoffettNathanson's estimate, in the first quarter of 2020, the US pay-TV industry lost 2.15 million subscribers, of which vMVPDs lost 341,000. In addition, MoffettNathanson expects the number in the second quarter of 2020 to be worse. Affected by the epidemic, most consumers not only cut off traditional pay TV, but more and more people give up vMVPDs service
