On January 6th, U.S. time, XGIMI, the global leader in home projectors, unveiled its latest conceptual product, the XGIMI Ascend, at CES 2025. This groundbreaking concept embodies XGIMI's forward-thinking vision for the next generation of home entertainment. The Ascend is not just a product; it's a revolution in how we experience media at home.
The XGIMI Ascend ingeniously integrates a 100-inch electric anti-light screen with a harman/kardon sound system, all housed within a sleek, compact cabinet that showcases XGIMI's signature dynamic aesthetic design. This fusion not only delivers a cinematic experience but also maximizes space efficiency, making it a perfect fit for any living space. With its wide viewing angles and advanced contrast enhancement technology, the Ascend ensures exceptional clarity and vibrant colors under various lighting conditions. It's designed to adapt to your environment, not the other way around.
The built-in harman/kardon sound system features eight audio units, including four full-range speakers, two large bass units for theater-quality low frequencies, and two reflective sky channel units that create a realistic three-dimensional sound experience. This setup doesn't just play sound; it immerses you in it, making every movie night a blockbuster event.
The Ascend is perfectly paired with XGIMI's flagship smart art laser TV, the AURA 2, combining XGIMI's dynamic home aesthetic design, superior visual performance, and unparalleled sound quality. This combination allows users to effortlessly transform any room into a home theater. The AURA 2 utilizes XGIMI's eye-protecting Dual Light 2.0 tri-laser technology, boasts 4K resolution, and has received both IMAX Enhanced and Dolby Vision certifications. It's not just about watching a movie; it's about living it. The AURA 2 enhances the contrast of XGIMI's previous ultra-short throw projectors and, when paired with the harman/kardon sound system, delivers an exceptional audiovisual experience. Whether it's a bright day or a dark night, the AURA 2 ensures you see every detail and feel every moment.
When fully extended, the XGIMI Ascend serves as a 100-inch movie screen, but when adjusted to one-third of its height, it transforms into a "mood screen" that enhances the ambiance of your home. It's not just a screen; it's a lifestyle enhancer. It offers various ambiance modes such as a clock, music, and a fireplace, adapting to your living state and changing the home atmosphere accordingly. It's about creating an environment that reflects your mood and enhances your daily life.
The XGIMI Ascend represents XGIMI's vision for the future of home entertainment, pushing the boundaries of what's possible with creative design. It's not just about technology; it's about reimagining the home entertainment experience. Zhong Bo, Chairman of XGIMI, stated, "XGIMI is committed to technological and product innovation to continuously provide users with innovative home entertainment solutions." This commitment is evident in every aspect of the Ascend, from its design to its functionality.
During CES, the XGIMI Ascend received high praise from top U.S. tech media. CNET hailed it as the rollable projection screen consumers have been dreaming of, a cleverly designed solution ideal for those who desire a large screen without the constant space occupation. BGR.com described it as "way cooler than any new TV unveiled at CES 2025!" Additionally, it won four awards: CES Picks Awards 2025, AVS Forum Best of CES 2025, The Ambient Best in Show, and Android Authority Best of CES. These accolades are a testament to the Ascend's innovative design and its ability to redefine home entertainment.
The XGIMI Ascend ingeniously integrates a 100-inch electric anti-light screen with a harman/kardon sound system, all housed within a sleek, compact cabinet that showcases XGIMI's signature dynamic aesthetic design. This fusion not only delivers a cinematic experience but also maximizes space efficiency, making it a perfect fit for any living space. With its wide viewing angles and advanced contrast enhancement technology, the Ascend ensures exceptional clarity and vibrant colors under various lighting conditions. It's designed to adapt to your environment, not the other way around.
The built-in harman/kardon sound system features eight audio units, including four full-range speakers, two large bass units for theater-quality low frequencies, and two reflective sky channel units that create a realistic three-dimensional sound experience. This setup doesn't just play sound; it immerses you in it, making every movie night a blockbuster event.
The Ascend is perfectly paired with XGIMI's flagship smart art laser TV, the AURA 2, combining XGIMI's dynamic home aesthetic design, superior visual performance, and unparalleled sound quality. This combination allows users to effortlessly transform any room into a home theater. The AURA 2 utilizes XGIMI's eye-protecting Dual Light 2.0 tri-laser technology, boasts 4K resolution, and has received both IMAX Enhanced and Dolby Vision certifications. It's not just about watching a movie; it's about living it. The AURA 2 enhances the contrast of XGIMI's previous ultra-short throw projectors and, when paired with the harman/kardon sound system, delivers an exceptional audiovisual experience. Whether it's a bright day or a dark night, the AURA 2 ensures you see every detail and feel every moment.
When fully extended, the XGIMI Ascend serves as a 100-inch movie screen, but when adjusted to one-third of its height, it transforms into a "mood screen" that enhances the ambiance of your home. It's not just a screen; it's a lifestyle enhancer. It offers various ambiance modes such as a clock, music, and a fireplace, adapting to your living state and changing the home atmosphere accordingly. It's about creating an environment that reflects your mood and enhances your daily life.
The XGIMI Ascend represents XGIMI's vision for the future of home entertainment, pushing the boundaries of what's possible with creative design. It's not just about technology; it's about reimagining the home entertainment experience. Zhong Bo, Chairman of XGIMI, stated, "XGIMI is committed to technological and product innovation to continuously provide users with innovative home entertainment solutions." This commitment is evident in every aspect of the Ascend, from its design to its functionality.
During CES, the XGIMI Ascend received high praise from top U.S. tech media. CNET hailed it as the rollable projection screen consumers have been dreaming of, a cleverly designed solution ideal for those who desire a large screen without the constant space occupation. BGR.com described it as "way cooler than any new TV unveiled at CES 2025!" Additionally, it won four awards: CES Picks Awards 2025, AVS Forum Best of CES 2025, The Ambient Best in Show, and Android Authority Best of CES. These accolades are a testament to the Ascend's innovative design and its ability to redefine home entertainment.
