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From January 7th to 10th, 2025, the global technology extravaganza—the International Consumer Electronics Show (CES 2025)—will be grandly held in Las Vegas, USA. At this year's CES, TCL's exhibition area integrates AI futuristic style, digital art, and technological installations to create an immersive tech experience space, aiming to let visitors personally feel TCL's innovative prowess. The TCL exhibition area spans over 2,300 square meters, making it the largest exhibition area among Chinese brands. As a global leader in smart technology, TCL Electronics Holdings Limited ("TCL Electronics" or "the Company", 01070.HK) showcases a range of products including TVs, gaming monitors, air conditioners, refrigerators, washing machines, tablets, smartphones, Thunderbird smart glasses, home energy management systems, and smart locks at CES.
Full-Scene Coverage Across Screens
Building a Smart Home Ecosystem with a Full Range of Smart Devices
TCL Electronics continues to break through in display technology, with products covering diverse scenarios from immersive home entertainment large screens to portable mobile smart terminals.
Televisions
TCL Electronics introduces the "picture quality ceiling" X11K QD-Mini LED TV for the North American market. This TV uses the world-leading QD-Mini LED technology, elevating Mini LED display to a new industry height. With an astonishing 14,000-level light control zones and 6,500 nits peak brightness, the X11K perfectly presents every detail of the picture; its full-domain halo control technology precisely regulates the entire chain of Mini LED imaging, combined with the leading self-developed lens technology, high-efficiency light-emitting chips, ultra-micro OD, backlight response algorithm, and a 7,000:1 ultra-high native contrast ratio screen, effectively solving the common halo problem in the industry. For example, when watching night scenes in movies, the black night sky can appear deeper, while bright elements like stars in the sky can stand out more, allowing viewers to see more details in both dark and bright areas; meanwhile, the company also brings the world's largest 115-inch QD-MiniLED TV QM891G, and the TCL A300 series third-generation art TV that integrates technological aesthetics. In addition, TCL's overseas flagship TV series will be equipped with Google's AI model Gemini, expected to launch the world's first TV with Gemini AI functionality within 2025, opening a new chapter in smart large screens.
Gaming Monitors
TCL Electronics applies QD-Mini LED display technology to the gaming monitor field, launching the HDR professional monitor R83 series, hailed as the "detail master." Among them, the R83U has won the VESA Display HDR 1400 certification, with 1,600 nits peak brightness and 65,000-level dimming, accurately presenting the original image. This series is equipped with TCL CSOT's high-end Fast-HVA screen, featuring ultra-high contrast, ultra-fast response time, and refresh rate, providing players with an immersive gaming experience.
Small and Medium Displays
In the communication field, TCL's NXTPAPER color ink eye-protection display technology has been upgraded to version 4.0. NXTPAPER 4.0 applies nano-matrix lithography technology, with more precise control over the etching of the screen surface glass microstructure, significantly improving the clarity of image display, thereby effectively alleviating eye fatigue; on the other hand, with hardware-level low blue light technology, it can filter up to 64% of harmful blue light, effectively protecting visual health. To meet users' eye protection needs in different scenarios, NXTPAPER 4.0 innovatively introduces two eye protection modes: intelligent eye protection mode and personalized eye protection mode. Currently, NXTPAPER 4.0 is first applied in the TCL NXTPAPER 11Plus tablet device. Subsequently, the company will also launch more mobile phones and tablet products equipped with NXTPAPER 4.0 technology, continuously enhancing users' visual experience.
In addition, the world's first split smart home companion robot—TCL Ai Me—becomes a highlight of this exhibition, attracting the attention of many domestic and foreign audiences. This smart robot Ai Me adopts a cute bionic appearance design, with replaceable clothes of different styles, paired with a mobile space capsule base, tailor-made for modern families; at the same time, Ai Me not only has multi-modal natural interaction capabilities, providing emotional companionship and anthropomorphic interaction, but also can move intelligently, automatically capturing beautiful moments at home; through continuous interaction with users, it can continuously learn and adapt to the behavior habits of family members. In addition, Ai Me can also intelligently control home devices, improving life convenience and comfort, providing personalized interactive experiences for each family member, adding happiness to daily life.
Meanwhile, TCL Electronics' incubated cutting-edge tech company Thunderbird Innovation showcases the latest generation of "AI+AR" smart glasses—Thunderbird X3 Pro. By adopting a binocular full-color Micro LED light waveguide solution, combined with a new AR optical design and process upgrade, Thunderbird X3 Pro achieves 2,500 nits ultra-high eye brightness, completely eliminating the rainbow effect. More importantly, Thunderbird X3 Pro also supports real-time voice and image translation, automatic audio minutes, intelligent Q&A, object recognition, and other multi-modal AI functions, significantly enhancing users' work efficiency and experience in various complex environments.
In addition to continuous breakthroughs in display technology, the company also showcases various smart terminal products, including TCL FreshIN fresh air conditioners, TCL ultra-thin embedded refrigerators, TCL "Super Drum" washing machines, TCL D1 Ultra smart locks, TCL Security Camera Cam B1 wireless outdoor cameras, TCL LINKHUB HH5165G AI CPE routers, etc., and with the home energy management system as the core, promotes home energy use towards high efficiency, intelligence, low carbon, and environmental protection.
"Globalization + Localization" Strategy
Under the guidance of the "globalization + localization" strategy, TCL Electronics actively integrates into local cultures, "playing" with local consumers. To date, the company has cooperated with more than 40 global top IPs, involving popular fields such as e-sports, football, basketball, and rugby, showcasing its innovative and dynamic brand image to young people through the passionate collision of technology and sports.
As the official partner of the NFL, the top sports IP in North America, TCL Electronics has set up an NFL exclusive interactive area at this exhibition, showcasing the deep brand cooperation between the two parties. Through large-screen TV products, TCL Electronics brings a revolutionary NFL viewing experience to North American audiences. This exhibition also invited NFL Hall of Fame stars such as Charles Woodson and Jerome Bettis to make a surprise appearance, igniting the passion of sports and technology integration.
With continuous product and technological innovations, TCL Electronics has won the recognition of global consumers, not only establishing a solid market position in multiple regions but also showing strong growth momentum in key markets. In the first three quarters of 2024, TCL TV global shipments totaled 20.01 million units, with a shipment market share of 13.6%, ranking second globally. In the North American market, TCL TV shipments in the third quarter of 2024 increased by 27.5% year-on-year, with retail sales ranking second in the US in the first three quarters. In addition, TCL Mini LED TV global shipments in the first three quarters increased by 162.8% year-on-year, 65-inch and above TCL TV global shipments increased by 16.8% year-on-year, and 75-inch and above TCL TV global shipments increased by 35.3% year-on-year, fully demonstrating TCL's technical advantages and strong competitiveness in the large-size panel market.
On the globally watched stage of CES, TCL Electronics, with its outstanding achievements and innovative strength in the technology field, conveys its beautiful vision for future smart life to global consumers. In the future, TCL Electronics will continue to uphold the development philosophy of innovation-driven, with comprehensive technological breakthroughs and humanized design, continuously promoting the development trend of smart life, bringing more convenient, comfortable, and environmentally friendly life experiences to global users.
Full-Scene Coverage Across Screens
TCL Electronics continues to break through in display technology, with products covering diverse scenarios from immersive home entertainment large screens to portable mobile smart terminals.
Televisions
Gaming Monitors
Small and Medium Displays
In the communication field, TCL's NXTPAPER color ink eye-protection display technology has been upgraded to version 4.0. NXTPAPER 4.0 applies nano-matrix lithography technology, with more precise control over the etching of the screen surface glass microstructure, significantly improving the clarity of image display, thereby effectively alleviating eye fatigue; on the other hand, with hardware-level low blue light technology, it can filter up to 64% of harmful blue light, effectively protecting visual health. To meet users' eye protection needs in different scenarios, NXTPAPER 4.0 innovatively introduces two eye protection modes: intelligent eye protection mode and personalized eye protection mode. Currently, NXTPAPER 4.0 is first applied in the TCL NXTPAPER 11Plus tablet device. Subsequently, the company will also launch more mobile phones and tablet products equipped with NXTPAPER 4.0 technology, continuously enhancing users' visual experience.
"Globalization + Localization" Strategy
Under the guidance of the "globalization + localization" strategy, TCL Electronics actively integrates into local cultures, "playing" with local consumers. To date, the company has cooperated with more than 40 global top IPs, involving popular fields such as e-sports, football, basketball, and rugby, showcasing its innovative and dynamic brand image to young people through the passionate collision of technology and sports.
With continuous product and technological innovations, TCL Electronics has won the recognition of global consumers, not only establishing a solid market position in multiple regions but also showing strong growth momentum in key markets. In the first three quarters of 2024, TCL TV global shipments totaled 20.01 million units, with a shipment market share of 13.6%, ranking second globally. In the North American market, TCL TV shipments in the third quarter of 2024 increased by 27.5% year-on-year, with retail sales ranking second in the US in the first three quarters. In addition, TCL Mini LED TV global shipments in the first three quarters increased by 162.8% year-on-year, 65-inch and above TCL TV global shipments increased by 16.8% year-on-year, and 75-inch and above TCL TV global shipments increased by 35.3% year-on-year, fully demonstrating TCL's technical advantages and strong competitiveness in the large-size panel market.
On the globally watched stage of CES, TCL Electronics, with its outstanding achievements and innovative strength in the technology field, conveys its beautiful vision for future smart life to global consumers. In the future, TCL Electronics will continue to uphold the development philosophy of innovation-driven, with comprehensive technological breakthroughs and humanized design, continuously promoting the development trend of smart life, bringing more convenient, comfortable, and environmentally friendly life experiences to global users.
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