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Morning Consult and Hollywood Reporter recently jointly launched a continuity survey research report, which surveyed 2,200 respondents. 35% of people also said that their most popular streaming platform is Netflix, and Hulu (10%) and Amazon Prime platform (9%) are behind Netflix.
Among the US adult population whose income is less than 50,000 US dollars, the proportion of people who subscribe to streaming services at the end of March has risen from 26% at the beginning of this month to 33%. At the same time, the interviewed group also showed great interest in retaining traditional TV subscription service packages during the epidemic : 66% of respondents said that due to the continued impact of the epidemic, they are unlikely to cancel cable or satellite TV subscriptions service.
When it comes to what streaming platform you are subscribing to, 35% of the 2,200 respondents said that the most common streaming platform they watch is Netflix, since health care experts advise the public to reduce group gatherings , Hulu (10%) and Amazon Prime platform (9%) followed the usage of Netflix.
Note: Netfilx has become the most frequently used streaming media platform for audiences (Source: Morningcousult)
Netfilx becomes the cnter position of streaming media platform
This year, Netflix's stock price has risen by 30%. According to Variety, at the end of the transaction on April 16, Netflix ’s total net asset value exceeded Disney by US $ 426.75 per share, which brought its current market value to US $ 187.3 billion. When the month hit a record high, its market value was twice that of Netflix.
The rise in Netflix's stock price and the epidemic have a certain relationship with many people staying at home. Streaming media services are one of the important online entertainment methods for users. In addition, the platform launched the documentary drama "Tiger King" in a timely manner when the self-isolation began to be piloted. The film not only became popular worldwide, but also triggered a lot of discussion about the plot and the concepts in the drama, as well as the production and dissemination of relevant expressions The wave of packages.
Netflix, which has good market performance at this stage, has become one of the "darlings" of the investment market. Although other strong streaming subscription platforms continue to influx, Netflix's market share has not been significantly affected. Services such as Hulu, Disney +, and Amazon Prime may attract tens of millions of users, but most users often view them as complementary to Netflix. Last November, Reed Hastings Netflix CEO, to determine whether access to streaming media the most successful good one way is to see how long users spent time on the service.
why Netflix is still TOP 1
Of course, Netflix ’s time to win more users has a lot to do with its user base. Its user base in the US has reached 61 million. As of the end of 2019, Hulu had about half of Netflix subscribers; Disney + had 28.6 million subscribers, and the vast majority of its subscribers came from the United States.
On the other hand, the success of Disney + or any other streaming media also puts a certain test on Netflix. After all, the subscription cost that users pay for Netflix is almost twice that of Disney + . Cindy Holland, vice president of original content at Netflix, said that users spend an average of more than 2 hours a day on Netflix content. In contrast, in the first few months of Disney + 's launch, subscribers to its platform spent 6 to 7 hours per week (about 1 hour per day). In terms of user time, the average cost that users spend on these two platforms is almost the same.
Among the US adult population whose income is less than 50,000 US dollars, the proportion of people who subscribe to streaming services at the end of March has risen from 26% at the beginning of this month to 33%. At the same time, the interviewed group also showed great interest in retaining traditional TV subscription service packages during the epidemic : 66% of respondents said that due to the continued impact of the epidemic, they are unlikely to cancel cable or satellite TV subscriptions service.
When it comes to what streaming platform you are subscribing to, 35% of the 2,200 respondents said that the most common streaming platform they watch is Netflix, since health care experts advise the public to reduce group gatherings , Hulu (10%) and Amazon Prime platform (9%) followed the usage of Netflix.
Note: Netfilx has become the most frequently used streaming media platform for audiences (Source: Morningcousult)
Netfilx becomes the cnter position of streaming media platform
This year, Netflix's stock price has risen by 30%. According to Variety, at the end of the transaction on April 16, Netflix ’s total net asset value exceeded Disney by US $ 426.75 per share, which brought its current market value to US $ 187.3 billion. When the month hit a record high, its market value was twice that of Netflix.
The rise in Netflix's stock price and the epidemic have a certain relationship with many people staying at home. Streaming media services are one of the important online entertainment methods for users. In addition, the platform launched the documentary drama "Tiger King" in a timely manner when the self-isolation began to be piloted. The film not only became popular worldwide, but also triggered a lot of discussion about the plot and the concepts in the drama, as well as the production and dissemination of relevant expressions The wave of packages.
Netflix, which has good market performance at this stage, has become one of the "darlings" of the investment market. Although other strong streaming subscription platforms continue to influx, Netflix's market share has not been significantly affected. Services such as Hulu, Disney +, and Amazon Prime may attract tens of millions of users, but most users often view them as complementary to Netflix. Last November, Reed Hastings Netflix CEO, to determine whether access to streaming media the most successful good one way is to see how long users spent time on the service.
why Netflix is still TOP 1
Of course, Netflix ’s time to win more users has a lot to do with its user base. Its user base in the US has reached 61 million. As of the end of 2019, Hulu had about half of Netflix subscribers; Disney + had 28.6 million subscribers, and the vast majority of its subscribers came from the United States.
On the other hand, the success of Disney + or any other streaming media also puts a certain test on Netflix. After all, the subscription cost that users pay for Netflix is almost twice that of Disney + . Cindy Holland, vice president of original content at Netflix, said that users spend an average of more than 2 hours a day on Netflix content. In contrast, in the first few months of Disney + 's launch, subscribers to its platform spent 6 to 7 hours per week (about 1 hour per day). In terms of user time, the average cost that users spend on these two platforms is almost the same.
