April 23 - May 2: The 21st Shanghai International Automobile Industry Exhibition Kicks Off with "Embracing Innovation, Sharing the Future" Theme
The 21st Shanghai International Automobile Industry Exhibition, themed *"Embracing Innovation, Sharing the Future,"* opened grandly from April 23 to May 2. Nearly 1,000 renowned domestic and international automakers participated, covering an exhibition area of over 3.9 million square feet—setting a new record in scale and global representation. Leading brands such as XGIMI, Appotronics, BMW, Marelli, Webasto, ZEJE, HASCO, TINNOVE, PhotonIC, Continental, Toyota Boshoku, Raythink, Changan Mazda, Intel & JMW Intelligent showcased cutting-edge smart cockpit innovations, including in-car projection and AR-HUD technologies.
XGIMI: Full-Series In-Car Projection Solutions – Multi-Scenario Cabin Projection, Panoramic Roof Projection, Side Window Projection, and Smart Headlights
XGIMI unveiled its comprehensive in-car and exterior lighting solutions, demonstrating its deep expertise in optical technology and innovation.
In-Car Solutions:
- Multi-Scenario Cabin Projection: A patented design allowing forward projection for immersive entertainment or rear projection for outdoor camping experiences. The 32-inch flexible screen supports multi-angle suspension, enabling navigation, music, or full-screen movie modes.
- Panoramic Roof Projection: Transforms the glass roof into a dynamic visual canvas, from starry skies to themed atmospheres.
- Side Window Projection: Touch-controlled interactive displays enhance convenience and entertainment.
Exterior Solutions:
- DLP Dual-Mode Headlights: Combines white light for driving (safety) and 1.3M-pixel RGB projection for parking (entertainment), supporting 100-inch viewing within 16-33 feet.
- Pixel Light Modules & Dynamic Ground Projection (DGP): Ultra-clear imaging (2.56W pixels) and customizable Bluetooth/WiFi-enabled lighting.
Appotronics: World Premiere of "Lingjing" AI-Powered Smart Optical System
Appotronics debuted its "Lingjing" system, merging AI with optical tech for next-gen mobility. Key features:
- AI Voice Control: Adjust projections hands-free for safer driving.
- 7 Application Scenes:
- Ambient Projection: Artistic backseat projections for personalized moods.
- In-Car Cinema: Already featured in AITO M9, offering theater-grade immersion.
- Dynamic Ground Lights: Colorful, interactive lighting for safety and style.
- ALL-in-One Headlights: Integrates ADB high beams, ground info displays, and car cinema in one compact module.
*"We’re evolving from hardware suppliers to scenario creators,"* said Yu Xin, Appotronics VP, aiming to turn cars into *"emotional digital spaces."*
BMW: Next-Gen Panoramic iDrive Makes China Debut
BMW’s Panoramic iDrive redefines human-machine interaction with:
- Horizon Display: 4K ultra-HDR projection onto the windshield for all passengers.
- 3D HUD: Depth-enhanced navigation arrows "floating" on the road.
- Intuitive Steering Wheel: Ergonomically placed controls for seamless operation.
- Driver-Centric Console: 17.5° tilt ensures no blind spots.
Marelli: Full-Color Dynamic Ground Projection for Safety & Interaction
Marelli’s 360° dynamic projection (60g modules, 50-lumen brightness) enhances safety with real-time warnings (turning/braking) and personalization (welcome animations/games).
Webasto: Future Smart Cockpit with Roof Cinema System
Features a fabric-folding roof (convertible-like experience) and integrated roof cinema, already adopted by BMW 7 Series.
ZEJE: Next-Gen HUD Innovations
- Deep Scenes AR HUD: Dual-focus 3D navigation blending virtual/real road views.
- LCoS AR HUD: 2K/4K-ready, glare-free projection for AR and entertainment.
- Slope+Parallel PHUD: 21-36ft virtual image distance for natural eye focus.
PhotonIC: Ultra-Compact Transparent Display Tech (2025 SOP)
- Real-Image Type: 85% transparency, 100-lumen sunlight visibility for windshields.
- Virtual-Image Type: <1L volume, 15° FoV—smallest HUD tech yet.
Continental: Window Displays & Laser Beam Scanning (LBS) Projection
- Window-as-Screen: Shows charging status, team logos, etc.
- LBS Modules: 1.6×2×1.2-inch size, high-res ground projections (navigation/warnings).
Toyota Boshoku & Lenovo: 2030 Mobility "Living Room" Cockpit
- Posture-Sync Screens: Auto-adjusts to seating positions.
- Air Display & Health Monitoring: Projects AI avatars and tracks vital signs.
Changan Mazda EZ-60: 4nm AI Cockpit & Naked-Eye 3D HUD
- MediaTek MT8676 4nm Chip: 25-40% faster than 7nm chips.
- 150-inch 6-Screen Array: Includes a 26.45" 5K ultra-thin display.
- 3D HUD: 100-inch AR navigation + parking-mode cinema.
Intel & JMW: AI Cockpit as "Your Third Space"
- Intel® Arc A760-A GPU: Renders 5M polygons (5× denser than mainstream).
- 8K HDR + Dual 4K Screens: Turns the cabin into a gaming/movie hub.
The 21st Shanghai International Automobile Industry Exhibition, themed *"Embracing Innovation, Sharing the Future,"* opened grandly from April 23 to May 2. Nearly 1,000 renowned domestic and international automakers participated, covering an exhibition area of over 3.9 million square feet—setting a new record in scale and global representation. Leading brands such as XGIMI, Appotronics, BMW, Marelli, Webasto, ZEJE, HASCO, TINNOVE, PhotonIC, Continental, Toyota Boshoku, Raythink, Changan Mazda, Intel & JMW Intelligent showcased cutting-edge smart cockpit innovations, including in-car projection and AR-HUD technologies.
XGIMI: Full-Series In-Car Projection Solutions – Multi-Scenario Cabin Projection, Panoramic Roof Projection, Side Window Projection, and Smart Headlights
XGIMI unveiled its comprehensive in-car and exterior lighting solutions, demonstrating its deep expertise in optical technology and innovation.
In-Car Solutions:
- Multi-Scenario Cabin Projection: A patented design allowing forward projection for immersive entertainment or rear projection for outdoor camping experiences. The 32-inch flexible screen supports multi-angle suspension, enabling navigation, music, or full-screen movie modes.
- Panoramic Roof Projection: Transforms the glass roof into a dynamic visual canvas, from starry skies to themed atmospheres.
- Side Window Projection: Touch-controlled interactive displays enhance convenience and entertainment.
Exterior Solutions:
- DLP Dual-Mode Headlights: Combines white light for driving (safety) and 1.3M-pixel RGB projection for parking (entertainment), supporting 100-inch viewing within 16-33 feet.
- Pixel Light Modules & Dynamic Ground Projection (DGP): Ultra-clear imaging (2.56W pixels) and customizable Bluetooth/WiFi-enabled lighting.
Appotronics: World Premiere of "Lingjing" AI-Powered Smart Optical System
Appotronics debuted its "Lingjing" system, merging AI with optical tech for next-gen mobility. Key features:
- AI Voice Control: Adjust projections hands-free for safer driving.
- 7 Application Scenes:
- Ambient Projection: Artistic backseat projections for personalized moods.
- In-Car Cinema: Already featured in AITO M9, offering theater-grade immersion.
- Dynamic Ground Lights: Colorful, interactive lighting for safety and style.
- ALL-in-One Headlights: Integrates ADB high beams, ground info displays, and car cinema in one compact module.
*"We’re evolving from hardware suppliers to scenario creators,"* said Yu Xin, Appotronics VP, aiming to turn cars into *"emotional digital spaces."*
BMW: Next-Gen Panoramic iDrive Makes China Debut
BMW’s Panoramic iDrive redefines human-machine interaction with:
- Horizon Display: 4K ultra-HDR projection onto the windshield for all passengers.
- 3D HUD: Depth-enhanced navigation arrows "floating" on the road.
- Intuitive Steering Wheel: Ergonomically placed controls for seamless operation.
- Driver-Centric Console: 17.5° tilt ensures no blind spots.
Marelli: Full-Color Dynamic Ground Projection for Safety & Interaction
Marelli’s 360° dynamic projection (60g modules, 50-lumen brightness) enhances safety with real-time warnings (turning/braking) and personalization (welcome animations/games).
Webasto: Future Smart Cockpit with Roof Cinema System
Features a fabric-folding roof (convertible-like experience) and integrated roof cinema, already adopted by BMW 7 Series.
ZEJE: Next-Gen HUD Innovations
- Deep Scenes AR HUD: Dual-focus 3D navigation blending virtual/real road views.
- LCoS AR HUD: 2K/4K-ready, glare-free projection for AR and entertainment.
- Slope+Parallel PHUD: 21-36ft virtual image distance for natural eye focus.
PhotonIC: Ultra-Compact Transparent Display Tech (2025 SOP)
- Real-Image Type: 85% transparency, 100-lumen sunlight visibility for windshields.
- Virtual-Image Type: <1L volume, 15° FoV—smallest HUD tech yet.
Continental: Window Displays & Laser Beam Scanning (LBS) Projection
- Window-as-Screen: Shows charging status, team logos, etc.
- LBS Modules: 1.6×2×1.2-inch size, high-res ground projections (navigation/warnings).
Toyota Boshoku & Lenovo: 2030 Mobility "Living Room" Cockpit
- Posture-Sync Screens: Auto-adjusts to seating positions.
- Air Display & Health Monitoring: Projects AI avatars and tracks vital signs.
Changan Mazda EZ-60: 4nm AI Cockpit & Naked-Eye 3D HUD
- MediaTek MT8676 4nm Chip: 25-40% faster than 7nm chips.
- 150-inch 6-Screen Array: Includes a 26.45" 5K ultra-thin display.
- 3D HUD: 100-inch AR navigation + parking-mode cinema.
Intel & JMW: AI Cockpit as "Your Third Space"
- Intel® Arc A760-A GPU: Renders 5M polygons (5× denser than mainstream).
- 8K HDR + Dual 4K Screens: Turns the cabin into a gaming/movie hub.
