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Samsung Tops Global TV Sales for 19th Consecutive Year, According to Omdia Data
February 18 — Samsung announced today in a blog post that it has once again secured the top spot in global TV brand sales, marking its 19th consecutive year of market leadership. The achievement is based on data from market research firm Omdia.
According to the report, Samsung held a 28.3% share of the global TV market in 2024, maintaining its dominant position in the industry. The blog post highlighted that Samsung's QLED TV shipments reached 8.34 million units, capturing 46.8% of the market share. This marks the first time QLED TVs have accounted for over 10% of Samsung's total TV sales. Additionally, Samsung's OLED TV shipments hit 1.44 million units, with a 27.3% market share, representing a 42% year-over-year increase.
Hun Lee, Executive Vice President of Samsung DX, attributed the company's continued success to the trust and support of its customers. He emphasized that Samsung will continue to lead the industry with innovative technologies, such as AI-powered TVs, to deliver superior products and services to consumers.
Samsung's blog post also underscored two key factors behind its success in the TV market. First, the company has heavily invested in AI technology to enhance picture quality, sound performance, and user experience. Second, Samsung has solidified its dominance in the premium TV segment. In the high-end TV market, where prices exceed $2,500, Samsung commands an impressive 49.6% market share. Furthermore, the company has strengthened its large-screen strategy, achieving a 28.7% market share in the 75-inch and above ultra-large TV category.
February 18 — Samsung announced today in a blog post that it has once again secured the top spot in global TV brand sales, marking its 19th consecutive year of market leadership. The achievement is based on data from market research firm Omdia.
According to the report, Samsung held a 28.3% share of the global TV market in 2024, maintaining its dominant position in the industry. The blog post highlighted that Samsung's QLED TV shipments reached 8.34 million units, capturing 46.8% of the market share. This marks the first time QLED TVs have accounted for over 10% of Samsung's total TV sales. Additionally, Samsung's OLED TV shipments hit 1.44 million units, with a 27.3% market share, representing a 42% year-over-year increase.
Hun Lee, Executive Vice President of Samsung DX, attributed the company's continued success to the trust and support of its customers. He emphasized that Samsung will continue to lead the industry with innovative technologies, such as AI-powered TVs, to deliver superior products and services to consumers.
Samsung's blog post also underscored two key factors behind its success in the TV market. First, the company has heavily invested in AI technology to enhance picture quality, sound performance, and user experience. Second, Samsung has solidified its dominance in the premium TV segment. In the high-end TV market, where prices exceed $2,500, Samsung commands an impressive 49.6% market share. Furthermore, the company has strengthened its large-screen strategy, achieving a 28.7% market share in the 75-inch and above ultra-large TV category.
