At the grand stage of the 2025 International Consumer Electronics Show (CES), Samsung Electronics once again made a bold move, unveiling a new lifestyle TV series, The Frame, to global consumers, which includes the original The Frame and the all-new premium model, The Frame Pro.
In the past, Samsung's lifestyle TV lineup consisted of three models: The Frame, The Serif, and The Sero. However, in recent years, The Serif and The Sero have gradually been phased out, leaving The Frame series to shine with its unique design and functionality, becoming the flagship product. The newly launched The Frame Pro is an advanced version of this series, featuring a Neo QLED (Mini LED) display panel that has achieved a qualitative leap in picture quality. [图片1]
Compared to its predecessors, both The Frame and The Frame Pro are equipped with 4K resolution panels, but The Frame Pro's Mini LED backlit QLED panel offers significant advantages. Not only that, The Frame Pro is powered by the new NQ4 Gen3 AI processor, which uses intelligent algorithms to upscale low-resolution content to 4K ultra-high-definition quality. Additionally, it optimizes audio with AI technology, creating an immersive audiovisual experience for users. In terms of installation, it supports wireless One Connect functionality, greatly enhancing installation flexibility and effectively avoiding cable clutter, maintaining a clean and aesthetically pleasing home environment.
Moreover, Samsung has taken a significant step in expanding its art resources by opening the Art Store, previously exclusive to The Frame series users, to all QLED, Neo QLED, OLED, Micro LED, and other lifestyle TV users. Users can now purchase works or paintings from renowned artists in the Art Store and display them on their TV screens, with a wealth of free art resources available for appreciation. As of now, although Samsung has not yet disclosed the detailed specifications and pricing for The Frame and The Frame Pro, market anticipation is already at its peak. It is expected that relevant information will be revealed soon, and the products are likely to be officially launched in a few weeks. ZNDS News will continue to track and report on this, bringing the latest updates to consumers.
Compared to its predecessors, both The Frame and The Frame Pro are equipped with 4K resolution panels, but The Frame Pro's Mini LED backlit QLED panel offers significant advantages. Not only that, The Frame Pro is powered by the new NQ4 Gen3 AI processor, which uses intelligent algorithms to upscale low-resolution content to 4K ultra-high-definition quality. Additionally, it optimizes audio with AI technology, creating an immersive audiovisual experience for users. In terms of installation, it supports wireless One Connect functionality, greatly enhancing installation flexibility and effectively avoiding cable clutter, maintaining a clean and aesthetically pleasing home environment.
Moreover, Samsung has taken a significant step in expanding its art resources by opening the Art Store, previously exclusive to The Frame series users, to all QLED, Neo QLED, OLED, Micro LED, and other lifestyle TV users. Users can now purchase works or paintings from renowned artists in the Art Store and display them on their TV screens, with a wealth of free art resources available for appreciation. As of now, although Samsung has not yet disclosed the detailed specifications and pricing for The Frame and The Frame Pro, market anticipation is already at its peak. It is expected that relevant information will be revealed soon, and the products are likely to be officially launched in a few weeks. ZNDS News will continue to track and report on this, bringing the latest updates to consumers.
