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Samsung has announced an expansion to its The Frame series with the addition of monochrome artwork by the late South Korean artist Park Seo-bo, renowned for his pioneering work in the Dansaekhwa (Korean Monochrome Painting) movement. This update enriches Samsung’s Art Store offerings, providing art enthusiasts with access to Park’s distinct, contemplative pieces directly on their TV screens.
The Frame’s Art Store now serves as a bridge between East and West, blending modern and traditional styles, and offering a dynamic platform for appreciating art in daily life. Whether you are a minimalist art enthusiast or simply looking to add a unique aesthetic to your space, The Frame now provides a window into Park Seo-bo’s legacy and his meditative monochrome landscapes.
Whether you're an art lover or simply someone who appreciates thoughtful design, The Frame's expanded art collection offers an easy and accessible way to bring art into daily life, reflecting Samsung’s vision of merging technology with cultural appreciation.
Who Was Park Seo-bo?
Park Seo-bo, born in 1931 in Yecheon, Gyeongsangbuk-do, South Korea, graduated from Hongik University’s Department of Fine Arts in 1954 and spent time in Paris in 1961, where he further refined his approach to modern art. As a key figure in Dansaekhwa, Park was instrumental in establishing a unique Korean interpretation of monochromatic painting that emphasizes materiality, meditation, and simplicity.The "Écriture" Series and Its Unique Philosophy
Park Seo-bo’s most acclaimed work is his Écriture series, which he began in the late 1960s. This series is deeply inspired by Buddhist and Taoist philosophies as well as traditional Korean calligraphy. His early works in Écriture feature graphite lines drawn across wet monochrome surfaces, while his later pieces employ layers of traditional Korean paper, meticulously arranged and inscribed with vertical lines by hand or with tools. The resulting geometric patterns reflect elements of minimalism and invite viewers to consider concepts of time, space, and matter.
Expanding The Frame’s Artistic Scope
By including Park Seo-bo's artwork, Samsung further diversifies The Frame’s collection, offering users a chance to experience East Asian art and explore cross-cultural artistic narratives from the comfort of their homes. Samsung’s Visual Display team expressed enthusiasm for showcasing such transformative artwork, emphasizing the company's ongoing commitment to providing a broad array of classic and modern art experiences.The Frame’s Art Store now serves as a bridge between East and West, blending modern and traditional styles, and offering a dynamic platform for appreciating art in daily life. Whether you are a minimalist art enthusiast or simply looking to add a unique aesthetic to your space, The Frame now provides a window into Park Seo-bo’s legacy and his meditative monochrome landscapes.
Why This Update Matters
With this new addition, Samsung's The Frame extends beyond conventional television functionality, doubling as a versatile art gallery that brings modern art into the home. Users seeking a refined, modern, and tranquil aesthetic can now incorporate Park Seo-bo’s celebrated work as part of their viewing experience, creating an immersive atmosphere that goes beyond traditional home decor.Whether you're an art lover or simply someone who appreciates thoughtful design, The Frame's expanded art collection offers an easy and accessible way to bring art into daily life, reflecting Samsung’s vision of merging technology with cultural appreciation.
