LG Display and Samsung Display Vie for Hyundai Mobis' Flexible OLED Panel Contract
South Korea's display giants, LG Display and Samsung Display, are locked in a fierce competition to secure a groundbreaking contract from Hyundai Mobis. The automotive parts manufacturer is developing an innovative 18-inch rollable OLED display for use in central control panels of General Motors and Hyundai vehicles.
This deal is highly significant as no commercial vehicle currently features a rollable display. The winning manufacturer will earn the distinction of producing the world's first automotive rollable display.
Revolutionizing In-Car Experience
Hyundai Mobis is seeking a flexible, mobile display capable of repeated rolling operations based on driving scenarios. The company plans to supply this cutting-edge technology to four models from GM, Hyundai, and Kia, with potential expansion to more vehicles in the future.
Vehicles equipped with this advanced display are expected to hit the market in early 2028. Given the lengthy development cycle, Hyundai Mobis is likely to finalize its OLED panel supplier by the first half of 2025.
A Two-Horse Race
LG Display and Samsung Display emerge as the top contenders for this prestigious contract. Considering the relatively smaller panel quantities compared to smartphone production, Hyundai Mobis may opt for a single supplier to provide panels consistently for over four years.
Both Korean display manufacturers have previously supplied panels for other Hyundai models. In 2023, Hyundai Mobis collaborated with LG Display to develop a rollable display prototype. This new contract intensifies the competition between the two tech giants in the automotive display sector.
What This Means for the Industry
The successful implementation of rollable displays in vehicles could revolutionize in-car technology, setting new standards for automotive interfaces. As the race heats up, all eyes are on which company will emerge victorious in this high-stakes competition.
South Korea's display giants, LG Display and Samsung Display, are locked in a fierce competition to secure a groundbreaking contract from Hyundai Mobis. The automotive parts manufacturer is developing an innovative 18-inch rollable OLED display for use in central control panels of General Motors and Hyundai vehicles.
This deal is highly significant as no commercial vehicle currently features a rollable display. The winning manufacturer will earn the distinction of producing the world's first automotive rollable display.
Revolutionizing In-Car Experience
Hyundai Mobis is seeking a flexible, mobile display capable of repeated rolling operations based on driving scenarios. The company plans to supply this cutting-edge technology to four models from GM, Hyundai, and Kia, with potential expansion to more vehicles in the future.
Vehicles equipped with this advanced display are expected to hit the market in early 2028. Given the lengthy development cycle, Hyundai Mobis is likely to finalize its OLED panel supplier by the first half of 2025.
A Two-Horse Race
LG Display and Samsung Display emerge as the top contenders for this prestigious contract. Considering the relatively smaller panel quantities compared to smartphone production, Hyundai Mobis may opt for a single supplier to provide panels consistently for over four years.
Both Korean display manufacturers have previously supplied panels for other Hyundai models. In 2023, Hyundai Mobis collaborated with LG Display to develop a rollable display prototype. This new contract intensifies the competition between the two tech giants in the automotive display sector.
What This Means for the Industry
The successful implementation of rollable displays in vehicles could revolutionize in-car technology, setting new standards for automotive interfaces. As the race heats up, all eyes are on which company will emerge victorious in this high-stakes competition.
