LG B3 TV: Is AI-Powered 4K Clarity Enough to Outshine Traditional OLED Experiences?

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When it comes to TVs, the LG B3 Series 77-Inch OLED is a fascinating case study in how far we've come in home entertainment technology. With its self-lit pixels and AI-driven enhancements, this model claims to deliver an unparalleled viewing experience that could challenge the very nature of how we consume visual media. But is it really the revolutionary leap forward that LG markets it to be, or just another high-end gadget in an already saturated market?

Let’s dive into the specifics of this 2023 model. The α7 AI Processor Gen6 promises to automatically optimize picture and sound quality based on what you're watching—a bold claim that raises the question: can AI truly enhance the subjective experience of art, or does it risk diluting the very essence of storytelling? Also, with features tailored for gamers and a native 120Hz refresh rate, it positions itself as a multi-functional device, but at what cost?

We'll explore not just the specs, but the implications of relying on technology to enhance our viewing experiences, and whether the LG B3 is worth the investment for the average consumer or simply a luxury that plays into our desire for the latest and greatest. Let’s get into it.

Spec​

Parameter
LG B3 TV​
Picture​
LGB3TV.jpg
Screen Size​
77 Inches​
Reference Price​
$1485​
Model Year​
2023​
Specific Uses​
Entertainment​
Built-In Media​
Remote Control Battery (AA x 2EA), Power Cable, Magic Remote, Quick Start Guide​
Highlight​
SELF-LIT OLED 4K: LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.
a7 AI PROCESSOR Gen6: Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.
webOS 23 & LG CHANNELS: Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
DOLBY VISION + HOME THEATER: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE, allowing you to see films just as the director intended.
ULTIMATE GAMEPLAY: Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
Operating System​
WebOS​
Internet Applications​
Netflix, HBO Max, Disney Plus, Prime Video, Hulu, Paramount Plus, Peacock, Youtube TV, Spotify, iHeartRadio and more, Apple TV​
Remote Control​
Bluetooth​
Controller Type​
Remote Control, Voice Control​
Control Method​
Voice​
Aspect Ratio​
16:9​
Display Technology​
OLED​
Screen Finish​
Flat​
Has Color Screen​
Yes​
Resolution​
4K​
Refresh Rate​
120​
Response Time​
0.1 Milliseconds​
HDR Format​
Dolby Vision/HDR10 /HLG​
Backlight Technology​
Self-Luminous​
Backlight Setting​
Pixel Dimming​
Picture Enhancement​
α7 AI Processor Gen6​
Motion Enhancement​
OLED Motion​
Audio Channels​
2.0​
Surround Sound​
Dolby Atmos, Dolby Vision​
Audio Output​
Digital​
Audio Input​
HDMI
Speaker Description​
Dolby Atmos Down Firing​
Video Encoding​
HEVC or VP9​
Screen Mirroring​
Apple Airplay2​
Compatible Devices​
iphone, Android​
Tuner Type​
ATSC, Clear QAM​
Voltage​
120 Volts​
Power Consumption​
146 Watts​
Line Voltage​
110 VAC 60 Hz​
Other Features​
AI Picture, AI Upscaling, FILMMAKER MODE, Picture Processor, Dolby Vision, Dynamic Tone Mapping, Dimming Technology, HDR (High Dynamic Range)​
Mount Standard​
400 x 200 mm​
Connectivity Technology​
Bluetooth, Wi-Fi, USB, Ethernet, HDMI
Bluetooth Version​
5.0​
Wireless Technology​
Bluetooth, Wi-Fi​
Usb Ports​
2​
USB2.0 Ports​
2​
HDMI Ports​
4​
Connector Type​
USB, HDMI
Signal Format​
Digital​
Sharing Direction​
Mobile to TV​
Hardware Interface​
Bluetooth, USB, Ethernet, HDMI
D x W x H​
10.6"D x 67.8"W x 41.1"H​
Item Weight​
66.1 Pounds​
I'm considering the LG B3 Series 77-Inch Class OLED Smart TV and would love to hear your thoughts on a few key aspects before making a purchase.

First off, how's the picture quality? I’m really drawn to the self-lit OLED tech and the native 120Hz refresh rate sounds promising, but does it live up to the hype in real-world use, especially for sports and gaming?

On the sound front, the inclusion of Dolby Atmos is intriguing. Does it deliver a truly immersive audio experience, or is it something I’d still need to enhance with a separate sound system?

I'm also curious about the overall system performance. The AI features and webOS seem user-friendly, but do they function smoothly? Any issues with app access or responsiveness?

Lastly, what potential downsides should I be aware of? I’ve read some OLEDs have issues with burn-in or brightness in well-lit rooms. Is this model prone to any of those?

Thanks for your insights!
 
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