Celine2020
Member
As the domestic epidemic situation gradually stabilized, closed entertainment venues such as cinemas and entertainment halls can be opened by appointment and current limit. After all, the four-month suspension of the cinema caused the movie industry to experience unprecedented suffering. This time, the opening of the cinema should be just around the corner.
Cinema
Recently, while filmmakers have called on cinema to open as soon as possible, there have been many voices suggesting that the film industry should break through stereotyped thinking and open more content products to online platforms, rather than resisting the launch of movies In fact, as a highly marketable cultural field, film has its own production logic, market logic and industrial logic.
So let ’s go back to a basic question, why do we need cinema movies (“cinema movies” here refers to large-scale productions that are different from online movies), why should we defend the movie cinema that traditional movies lived on to survive?
The cultural field created by cinema viewing is irreplaceable from the Internet viewing. The film has a distinctive collective consumption attribute from the beginning of its birth, as are very short early film fragments such as "Factory Gate" and "Train Into the Station". People pulled up the curtain on the stage of the cinema, waited for a strong light to form a shadowy moving picture, watched the behavior and storyline of the characters on the curtain, sometimes wept and laughed, substituted themselves into the content of the movie and were infected. This kind of infection makes people feel happy, but it must be said that it is largely caused by the creation and influence of the special atmosphere of the cinema.
The "cinema" of the movie creates a highly identical atmosphere space, image memory and cultural field, which is difficult to replace by other types of cultural products. In the past 10 years, while the Internet has been highly developed and penetrated into life, the scale and volume of the offline cinema movie market has maintained sustained and rapid growth, which fully shows that the relationship between cinema consumption and Internet audiovisual consumption is not a one-to-one relationship. Just need to become consumers.
- The wish for cinema re-open and the return of big movies as soon as possible are not only the voice of individuals who love movies, but also the needs of society and urban culture.
Cinema
So let ’s go back to a basic question, why do we need cinema movies (“cinema movies” here refers to large-scale productions that are different from online movies), why should we defend the movie cinema that traditional movies lived on to survive?
The cultural field created by cinema viewing is irreplaceable from the Internet viewing. The film has a distinctive collective consumption attribute from the beginning of its birth, as are very short early film fragments such as "Factory Gate" and "Train Into the Station". People pulled up the curtain on the stage of the cinema, waited for a strong light to form a shadowy moving picture, watched the behavior and storyline of the characters on the curtain, sometimes wept and laughed, substituted themselves into the content of the movie and were infected. This kind of infection makes people feel happy, but it must be said that it is largely caused by the creation and influence of the special atmosphere of the cinema.
The "cinema" of the movie creates a highly identical atmosphere space, image memory and cultural field, which is difficult to replace by other types of cultural products. In the past 10 years, while the Internet has been highly developed and penetrated into life, the scale and volume of the offline cinema movie market has maintained sustained and rapid growth, which fully shows that the relationship between cinema consumption and Internet audiovisual consumption is not a one-to-one relationship. Just need to become consumers.
Last edited:
