Breaking News: According to the latest data released by RUNTO Technology, China's TV market witnessed a remarkable surge in December 2024, with total brand shipments reaching 3.785 million units, marking a 9.7% year-on-year growth. This upward trajectory, fueled by the national "trade-in" subsidy policy, has been consistent for three consecutive months since October, effectively reversing the previous downward trend.
Data Source: RUNTO Technology, Unit: 10,000 units, %
From a user-centric perspective, this growth reflects a renewed consumer confidence and a shift towards upgrading home entertainment systems. The top eight brands in the Chinese TV market, including Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Haier, and Huawei (along with their sub-brands), collectively shipped approximately 3.69 million units in December 2024, achieving a 12.8% year-on-year increase. This surge underscores the growing demand for high-quality, feature-rich televisions that cater to modern lifestyles.
Among the traditional powerhouses, Hisense, TCL, and Skyworth (including their sub-brands) dominated the market, shipping around 2.41 million units combined. This represents an 8.1% month-on-month growth and a 14.8% year-on-year increase, showcasing their ability to adapt to evolving consumer preferences. Xiaomi (including Redmi) also made significant strides, shipping approximately 800,000 units, a staggering 23.1% year-on-year growth, and capturing a 21.1% market share, up by 2.0 percentage points from the previous month.
For users, Xiaomi's success highlights the appeal of affordable yet technologically advanced options, blending performance with value. Meanwhile, Changhong, Konka, and Haier collectively shipped around 440,000 units, experiencing a modest 1.8% year-on-year growth. While these brands may not be leading the pack, their steady performance indicates a loyal customer base and a focus on reliability.
However, not all brands enjoyed the same success. Huawei and foreign giants like Samsung, Sony, Sharp, and Philips continued to face challenges in December. Despite this, Samsung and Sony showed notable improvements in their overall scale and product structure compared to the third quarter, suggesting a strategic pivot to regain market share.
For consumers, this competitive landscape means more choices, better quality, and innovative features as brands strive to differentiate themselves. The data paints a picture of a dynamic market where traditional players and emerging contenders are pushing the boundaries of what televisions can offer, ultimately enhancing the user experience. As the industry evolves, users can expect even more personalized, immersive, and connected viewing experiences in the years to come.
From a user-centric perspective, this growth reflects a renewed consumer confidence and a shift towards upgrading home entertainment systems. The top eight brands in the Chinese TV market, including Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Haier, and Huawei (along with their sub-brands), collectively shipped approximately 3.69 million units in December 2024, achieving a 12.8% year-on-year increase. This surge underscores the growing demand for high-quality, feature-rich televisions that cater to modern lifestyles.
Among the traditional powerhouses, Hisense, TCL, and Skyworth (including their sub-brands) dominated the market, shipping around 2.41 million units combined. This represents an 8.1% month-on-month growth and a 14.8% year-on-year increase, showcasing their ability to adapt to evolving consumer preferences. Xiaomi (including Redmi) also made significant strides, shipping approximately 800,000 units, a staggering 23.1% year-on-year growth, and capturing a 21.1% market share, up by 2.0 percentage points from the previous month.
For users, Xiaomi's success highlights the appeal of affordable yet technologically advanced options, blending performance with value. Meanwhile, Changhong, Konka, and Haier collectively shipped around 440,000 units, experiencing a modest 1.8% year-on-year growth. While these brands may not be leading the pack, their steady performance indicates a loyal customer base and a focus on reliability.
However, not all brands enjoyed the same success. Huawei and foreign giants like Samsung, Sony, Sharp, and Philips continued to face challenges in December. Despite this, Samsung and Sony showed notable improvements in their overall scale and product structure compared to the third quarter, suggesting a strategic pivot to regain market share.
For consumers, this competitive landscape means more choices, better quality, and innovative features as brands strive to differentiate themselves. The data paints a picture of a dynamic market where traditional players and emerging contenders are pushing the boundaries of what televisions can offer, ultimately enhancing the user experience. As the industry evolves, users can expect even more personalized, immersive, and connected viewing experiences in the years to come.
