ThumperComet
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In the current landscape, emerging audiovisual formats such as short videos and micro-dramas have captured the attention of a vast user base, leading to a continuous decline in the allure and influence of television screens. However, recent reform initiatives have showcased the "revitalization" efforts of television screens: significant progress has been made in addressing issues like "layered" subscription fees and complex operations, and the development of ultra-high-definition television and smart broadcasting is steadily advancing. Behind these new changes lies an innovative exploration of television screens redefining their role in public services for the digital era. Amid challenges and transformations, the question of how television screens can "renew" themselves has become a crucial topic, offering key insights into rediscovering the value of television and anchoring its developmental direction.
The "big screen dilemma" does not signify the retreat of television's social functions. On the contrary, television screens possess unique advantages in creative experience, communication ecology, and social value that smaller screens cannot match. While various short and micro online audiovisual products have injected vitality into the content market, they still cannot replace the aesthetic and cultural cultivation functions of long-form audiovisual products. Beyond the fleeting pleasures of instant gratification, the unique value of television screens lies in their ability to consistently provide audiences with high-quality cultural content that lingers in the mind, creating a "family-friendly" entertainment space. This is the core competitive edge of television screens in the digital age.
Decades of creative and broadcasting experience have laid a solid foundation for television screens to build a high-quality content ecosystem in the digital era. Television screens have always held a significant creative advantage, with classic works that are as rich and enduring as aged wine, alongside new creations that resonate with the times. For instance, the "Revisiting Classics" channel, launched in February 2024, has been warmly received by audiences, with outstanding viewership performance, proving the timeless charm of television creations. In recent years, television stations have produced a series of masterpieces that echo the themes of the times, such as "The Awakening Age," "Minning Town," and "When the Mountain Flowers Bloom," as well as quality programs like "National Treasure," "Poetry and Painting China," and "The Wonderous Dragon Boat Festival," showcasing the steadily improving creative capabilities of television screens in upholding tradition while innovating.
What changes is the mode of connection; what remains constant is the relationship of connection. Undoubtedly, the prosperity of smaller screens has invigorated the audiovisual communication industry. However, as an essential carrier of "living room culture," television conveys the emotional core of "family togetherness," allowing audiences to see the beauty and hope in life and feel the warmth of family. This fosters intergenerational emotional exchanges and cultural heritage within families, while also building shared cultural memories through collective viewing. It is imperative to uncover and leverage the unique value of television screens as a medium, actively integrating into the digital era with a fresh perspective.
Building on its creative strengths, television screens should further expand the supply of high-quality content, continuously increasing the scale of "new releases" and systematic "innovation," making the big screen a key infrastructure for the public to enjoy top-tier audiovisual culture. Leveraging its communication advantages, television screens must find new growth spaces between adapting for older audiences and upgrading for younger ones, enhancing emotional connections across generations, reviving "living room culture," and driving comprehensive development through targeted improvements. Simultaneously, with the deepening integration of television and online platforms, television screens are poised to become a vital window for "big audiovisual" experiences, serving as a crucial platform for innovative audiovisual formats.
Capitalizing on its narrative strengths, television screens should use digital empowerment to enhance public service efficiency, optimize user audiovisual experiences through multi-dimensional applications, and develop diverse life service functions centered around user needs, fostering new growth points with strong consumption potential. Small screens have their uses, and big screens have their value. The relationship between the two is not one of competition but of complementarity and co-creation of ecosystems. Only by centering on the people, supported by technological applications, and fully leveraging their inherent strengths while adapting to the times and trends, can television screens comprehensively embrace the digital era, win audience favor, expand their survival space, and undertake the cultural mission of the new era in the journey toward "innovation" and "quality-driven" progress.
In this transformative era, television screens must not only adapt but also lead, becoming a beacon of cultural and technological synergy. By embracing change and innovation, television screens can continue to serve as a cornerstone of family entertainment and cultural enrichment, ensuring their relevance and vitality in the digital age. The future of television lies in its ability to blend tradition with modernity, offering audiences a rich tapestry of content that resonates across generations and platforms.
As we move forward, the integration of advanced technologies such as AI, VR, and 5G will further enhance the capabilities of television screens, providing immersive and interactive experiences that captivate audiences. The journey of television screens is one of continuous evolution, where the fusion of creativity, technology, and user-centric design will pave the way for a vibrant and enduring future.
The "big screen dilemma" does not signify the retreat of television's social functions. On the contrary, television screens possess unique advantages in creative experience, communication ecology, and social value that smaller screens cannot match. While various short and micro online audiovisual products have injected vitality into the content market, they still cannot replace the aesthetic and cultural cultivation functions of long-form audiovisual products. Beyond the fleeting pleasures of instant gratification, the unique value of television screens lies in their ability to consistently provide audiences with high-quality cultural content that lingers in the mind, creating a "family-friendly" entertainment space. This is the core competitive edge of television screens in the digital age.
Decades of creative and broadcasting experience have laid a solid foundation for television screens to build a high-quality content ecosystem in the digital era. Television screens have always held a significant creative advantage, with classic works that are as rich and enduring as aged wine, alongside new creations that resonate with the times. For instance, the "Revisiting Classics" channel, launched in February 2024, has been warmly received by audiences, with outstanding viewership performance, proving the timeless charm of television creations. In recent years, television stations have produced a series of masterpieces that echo the themes of the times, such as "The Awakening Age," "Minning Town," and "When the Mountain Flowers Bloom," as well as quality programs like "National Treasure," "Poetry and Painting China," and "The Wonderous Dragon Boat Festival," showcasing the steadily improving creative capabilities of television screens in upholding tradition while innovating.
What changes is the mode of connection; what remains constant is the relationship of connection. Undoubtedly, the prosperity of smaller screens has invigorated the audiovisual communication industry. However, as an essential carrier of "living room culture," television conveys the emotional core of "family togetherness," allowing audiences to see the beauty and hope in life and feel the warmth of family. This fosters intergenerational emotional exchanges and cultural heritage within families, while also building shared cultural memories through collective viewing. It is imperative to uncover and leverage the unique value of television screens as a medium, actively integrating into the digital era with a fresh perspective.
Building on its creative strengths, television screens should further expand the supply of high-quality content, continuously increasing the scale of "new releases" and systematic "innovation," making the big screen a key infrastructure for the public to enjoy top-tier audiovisual culture. Leveraging its communication advantages, television screens must find new growth spaces between adapting for older audiences and upgrading for younger ones, enhancing emotional connections across generations, reviving "living room culture," and driving comprehensive development through targeted improvements. Simultaneously, with the deepening integration of television and online platforms, television screens are poised to become a vital window for "big audiovisual" experiences, serving as a crucial platform for innovative audiovisual formats.
Capitalizing on its narrative strengths, television screens should use digital empowerment to enhance public service efficiency, optimize user audiovisual experiences through multi-dimensional applications, and develop diverse life service functions centered around user needs, fostering new growth points with strong consumption potential. Small screens have their uses, and big screens have their value. The relationship between the two is not one of competition but of complementarity and co-creation of ecosystems. Only by centering on the people, supported by technological applications, and fully leveraging their inherent strengths while adapting to the times and trends, can television screens comprehensively embrace the digital era, win audience favor, expand their survival space, and undertake the cultural mission of the new era in the journey toward "innovation" and "quality-driven" progress.
In this transformative era, television screens must not only adapt but also lead, becoming a beacon of cultural and technological synergy. By embracing change and innovation, television screens can continue to serve as a cornerstone of family entertainment and cultural enrichment, ensuring their relevance and vitality in the digital age. The future of television lies in its ability to blend tradition with modernity, offering audiences a rich tapestry of content that resonates across generations and platforms.
As we move forward, the integration of advanced technologies such as AI, VR, and 5G will further enhance the capabilities of television screens, providing immersive and interactive experiences that captivate audiences. The journey of television screens is one of continuous evolution, where the fusion of creativity, technology, and user-centric design will pave the way for a vibrant and enduring future.
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