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Hisense recently announced its partnership as the official global partner for the 2025 FIFA Club World Cup, introducing a 110-inch custom AI-powered TV, the Hisense UX, designed to redefine the viewing experience for global sports fans. This groundbreaking model combines an ultra-large screen with advanced AI, enhancing engagement with sports and other media.
Additionally, the UX integrates a prediction feature for upcoming matches during the tournament, adding an interactive element for fans as they follow along with the competition.
The 110-inch Hisense UX TV sets a new standard for AI-enhanced viewing experiences, offering sports enthusiasts and general users alike a blend of cutting-edge technology and immersive, interactive features.
Key Features and Advanced Display Technology
The Hisense UX boasts the world’s first ULED Mini LED screen with over 40,000 local dimming zones, delivering peak brightness of 10,000 nits and a wide color gamut covering 90% of the BT.2020 spectrum. With its Black Obsidian Pro screen technology, the UX reaches refresh rates of up to 165Hz, setting new standards for visual clarity and smoothness. Powered by the latest ULED AI image processing platform, it includes the Xinxin AI chip, a Xinghai AI model, and an extensive image database, all of which contribute to dynamic, high-resolution image quality in various lighting and viewing scenarios.AI-Powered Smart Agents for a Versatile Experience
The Hisense UX is equipped with the first AI multi-agent system for large-screen TVs, designed to enhance different viewing experiences across sports, movies, gaming, and more. Each AI agent is trained on expert-level data, allowing it to provide contextual information and services that grow over time. The sports agent, for instance, can answer questions about FIFA Club World Cup matches, explain rules, share player profiles, and even provide insights into sports history and culture.Enhanced Sports Features for Fans
For avid sports viewers, Hisense has built unique features into the UX to optimize the fan experience. The smart scheduling recommendation feature allows users to search and schedule games by team or player via voice command, ensuring they never miss a match. The TV also includes a player recognition function, enabling fans to access instant, detailed information on players with a single button press.Additionally, the UX integrates a prediction feature for upcoming matches during the tournament, adding an interactive element for fans as they follow along with the competition.
Seamless AI Interaction and Creative Applications
The Hisense UX uses the Xinghai AI model to support continuous, interruption-free voice interactions in a natural conversation style, enhancing user engagement. Creative applications such as AI-generated wallpapers and custom children’s storybooks further expand the TV’s utility, bringing new creative options to users through the large-screen format.Market Impact and Global Leadership
With the Xinxin AI chip and Xinghai model driving innovation, Hisense has seen a significant rise in global consumer approval. According to Omdia, Hisense led the global market in 100-inch and larger TV shipments during the first half of 2024, capturing a 58.5% share. This growth reflects Hisense’s commitment to delivering high-quality, large-screen AI TVs worldwide, making 100-inch displays more accessible to a broader audience.The 110-inch Hisense UX TV sets a new standard for AI-enhanced viewing experiences, offering sports enthusiasts and general users alike a blend of cutting-edge technology and immersive, interactive features.
