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On January 7th, local time in the United States, CES 2025, the International Consumer Electronics Show, kicked off in Las Vegas. Hisense, under the theme "AI Your Life," vividly showcased the application and innovative integration of its AI technology across various industries, including smart living, smart energy, and automotive electronics. Leveraging years of industrial layout and technological accumulation, Hisense has seamlessly integrated AI into daily life, making futuristic living experiences within reach.
Redefining Screen Imagination: The World's First 116-inch RGB-Mini LED Captures Attention
2025 marks the 100th anniversary of the invention of the television. As we step into the AI era, how will display technology evolve? Hisense has answered this question with the world's first 116-inch RGB-Mini LED TV, featuring RGB three-dimensional color control technology. This groundbreaking product, the largest Mini LED TV globally, upgrades from traditional black-and-white backlighting to RGB multi-primary color backlighting, transitioning from single light control to simultaneous light and color control. This innovation significantly enhances color precision, surpassing the performance of QD-OLED displays.
In terms of energy efficiency, it outperforms QD-OLED TVs and traditional Mini LEDs by over 20%, achieving a generational leap. Slated for mass production and market launch in March this year, this product signifies the official market debut of Hisense's RGB three-dimensional color control technology.
Hisense's breakthrough in RGB-Mini LED is underpinned by its robust independent chip R&D capabilities. At the exhibition, a side-by-side comparison of two TVs allowed visitors to witness the unparalleled performance of the world's first RGB light-and-color control chip. This chip solves the industry's long-standing challenge of simultaneous light and color control, while its advanced AI-powered image processing capabilities lay the foundation for highly precise color management.
AI doesn't just redefine screen imagination; it also enhances the auditory experience. Hisense TVs now feature AI scene-based sound effects, adjusting audio settings dynamically based on the content. The AI Clear Voice function amplifies dialogue while reducing background noise, ensuring crystal-clear speech and delivering a more immersive, high-quality audiovisual experience.
Through its collaboration with Microsoft, Hisense's VIDAA OS has introduced AI-powered plot discussion and fuzzy search functionalities, offering users a more personalized and thoughtful service experience. For the hearing-impaired, VIDAA OS generates accurate, real-time multilingual subtitles. For the visually impaired, it provides real-time video content narration, infusing AI technology with warmth and inclusivity.
In terms of design, future TVs will break free from traditional frameworks, embracing more flexible and versatile forms. Hisense's latest innovation, the world's smallest 4K full-color laser TV, features a significantly reduced main unit size, seamlessly blending into home environments. Additionally, Hisense's ultra-low latency laser TV achieves millisecond-level response times, making it ideal for gaming scenarios.
Breaking Boundaries: Hisense's Smart Home Ecosystem Makes Life Effortless
Building on years of expertise in smart home appliances and a comprehensive industrial layout, Hisense has developed the ConnectLife smart home platform. This platform offers a wide range of personalized scenarios and services, including smart kitchens, smart energy, smart services, smart air purification, and smart laundry. At the exhibition, Hisense showcased how ConnectLife seamlessly integrates across kitchen, living room, laundry room, and bedroom spaces, delivering a boundary-breaking, cohesive smart living experience.
In the kitchen, ConnectLife recommends personalized recipes based on available ingredients and user dietary preferences, elevating the quality of life. In the living room, integrated with Google Home API, it enables centralized control of home devices, intelligently adjusting air conditioning, lighting, and speakers for a comfortable living environment. In the study, it synchronizes TV, curtains, lighting, and air management devices with a single click. In the laundry room, AI voice control and habit-based washing program recommendations make laundry and drying smarter and more efficient.
AI for Sustainability: Future Lifestyles Within Reach
Sustainability is a key theme at CES 2025. Hisense continues to innovate in smart and green technologies, bringing sustainable living within reach. At the exhibition, Hisense showcased eco-friendly materials such as renewable resources, non-petroleum-based materials, and coffee grounds, demonstrating its commitment to green development. This year, Hisense introduced the AI ECO zone, vividly illustrating the energy-saving effects of its TVs, refrigerators, and washing machines when activated in smart energy-saving mode. For instance, washing machines with AI ECO can save up to 72% energy.
In the smart energy sector, Hisense offers environmentally friendly, low-carbon, and efficient air and hot water solutions tailored to user needs. The Hisense Smart Building ECO-B system provides comprehensive intelligent design solutions, creating smart, green, and healthy future building spaces. Kelin Electric, which joined Hisense in 2024, made its CES debut, showcasing smart energy solutions that transform traditional power consumption patterns in homes, communities, and businesses, making them more sustainable and cost-effective.
Additionally, Hisense's holographic laser HUD turns car windows into giant screens, transforming vehicles into mobile cinemas. Powered by Hisense's full-color laser projection technology, this system projects images onto the windshield while providing drivers with clearer, safer, and smarter driving assistance.
Hisense's subsidiary, Sanden, showcased an integrated thermal management system for vehicles, effectively addressing winter range degradation in electric vehicles and ensuring cabin safety when using natural refrigerants. This innovation enhances both energy efficiency and safety.
Deepening Sports IP: FIFA Club World Cup Trophy Ignites Fan Enthusiasm
On the same day, the 2025 FIFA Club World Cup trophy made its global debut at the Hisense CES booth. FIFA legend Cesar visited the Hisense Sports IP zone, igniting sports passion among fans and creating a vibrant atmosphere. In June this year, the 2025 FIFA Club World Cup will be held across 11 cities in the United States. Hisense will continue to leverage technological innovation to enhance the broadcasting and viewing experience of the tournament. FIFA official Aldo Kafie remarked that Hisense plays a crucial role in promoting global football culture, and FIFA looks forward to deepening its collaboration with Hisense to create more joyful moments for consumers worldwide.
CES connects and foresees the future. Through this window, Hisense's technological evolution, industrial upgrades, and global expansion are clearly visible. CES has witnessed Hisense's journey from the sidelines to the center stage. As the AI wave surges, it will also witness the transformative power of Hisense and other Chinese companies in reshaping industries and the future.
Redefining Screen Imagination: The World's First 116-inch RGB-Mini LED Captures Attention
2025 marks the 100th anniversary of the invention of the television. As we step into the AI era, how will display technology evolve? Hisense has answered this question with the world's first 116-inch RGB-Mini LED TV, featuring RGB three-dimensional color control technology. This groundbreaking product, the largest Mini LED TV globally, upgrades from traditional black-and-white backlighting to RGB multi-primary color backlighting, transitioning from single light control to simultaneous light and color control. This innovation significantly enhances color precision, surpassing the performance of QD-OLED displays.
In terms of energy efficiency, it outperforms QD-OLED TVs and traditional Mini LEDs by over 20%, achieving a generational leap. Slated for mass production and market launch in March this year, this product signifies the official market debut of Hisense's RGB three-dimensional color control technology.
Hisense's breakthrough in RGB-Mini LED is underpinned by its robust independent chip R&D capabilities. At the exhibition, a side-by-side comparison of two TVs allowed visitors to witness the unparalleled performance of the world's first RGB light-and-color control chip. This chip solves the industry's long-standing challenge of simultaneous light and color control, while its advanced AI-powered image processing capabilities lay the foundation for highly precise color management.
AI doesn't just redefine screen imagination; it also enhances the auditory experience. Hisense TVs now feature AI scene-based sound effects, adjusting audio settings dynamically based on the content. The AI Clear Voice function amplifies dialogue while reducing background noise, ensuring crystal-clear speech and delivering a more immersive, high-quality audiovisual experience.
Through its collaboration with Microsoft, Hisense's VIDAA OS has introduced AI-powered plot discussion and fuzzy search functionalities, offering users a more personalized and thoughtful service experience. For the hearing-impaired, VIDAA OS generates accurate, real-time multilingual subtitles. For the visually impaired, it provides real-time video content narration, infusing AI technology with warmth and inclusivity.
In terms of design, future TVs will break free from traditional frameworks, embracing more flexible and versatile forms. Hisense's latest innovation, the world's smallest 4K full-color laser TV, features a significantly reduced main unit size, seamlessly blending into home environments. Additionally, Hisense's ultra-low latency laser TV achieves millisecond-level response times, making it ideal for gaming scenarios.
Breaking Boundaries: Hisense's Smart Home Ecosystem Makes Life Effortless
Building on years of expertise in smart home appliances and a comprehensive industrial layout, Hisense has developed the ConnectLife smart home platform. This platform offers a wide range of personalized scenarios and services, including smart kitchens, smart energy, smart services, smart air purification, and smart laundry. At the exhibition, Hisense showcased how ConnectLife seamlessly integrates across kitchen, living room, laundry room, and bedroom spaces, delivering a boundary-breaking, cohesive smart living experience.
In the kitchen, ConnectLife recommends personalized recipes based on available ingredients and user dietary preferences, elevating the quality of life. In the living room, integrated with Google Home API, it enables centralized control of home devices, intelligently adjusting air conditioning, lighting, and speakers for a comfortable living environment. In the study, it synchronizes TV, curtains, lighting, and air management devices with a single click. In the laundry room, AI voice control and habit-based washing program recommendations make laundry and drying smarter and more efficient.
AI for Sustainability: Future Lifestyles Within Reach
Sustainability is a key theme at CES 2025. Hisense continues to innovate in smart and green technologies, bringing sustainable living within reach. At the exhibition, Hisense showcased eco-friendly materials such as renewable resources, non-petroleum-based materials, and coffee grounds, demonstrating its commitment to green development. This year, Hisense introduced the AI ECO zone, vividly illustrating the energy-saving effects of its TVs, refrigerators, and washing machines when activated in smart energy-saving mode. For instance, washing machines with AI ECO can save up to 72% energy.
In the smart energy sector, Hisense offers environmentally friendly, low-carbon, and efficient air and hot water solutions tailored to user needs. The Hisense Smart Building ECO-B system provides comprehensive intelligent design solutions, creating smart, green, and healthy future building spaces. Kelin Electric, which joined Hisense in 2024, made its CES debut, showcasing smart energy solutions that transform traditional power consumption patterns in homes, communities, and businesses, making them more sustainable and cost-effective.
Additionally, Hisense's holographic laser HUD turns car windows into giant screens, transforming vehicles into mobile cinemas. Powered by Hisense's full-color laser projection technology, this system projects images onto the windshield while providing drivers with clearer, safer, and smarter driving assistance.
Hisense's subsidiary, Sanden, showcased an integrated thermal management system for vehicles, effectively addressing winter range degradation in electric vehicles and ensuring cabin safety when using natural refrigerants. This innovation enhances both energy efficiency and safety.
Deepening Sports IP: FIFA Club World Cup Trophy Ignites Fan Enthusiasm
On the same day, the 2025 FIFA Club World Cup trophy made its global debut at the Hisense CES booth. FIFA legend Cesar visited the Hisense Sports IP zone, igniting sports passion among fans and creating a vibrant atmosphere. In June this year, the 2025 FIFA Club World Cup will be held across 11 cities in the United States. Hisense will continue to leverage technological innovation to enhance the broadcasting and viewing experience of the tournament. FIFA official Aldo Kafie remarked that Hisense plays a crucial role in promoting global football culture, and FIFA looks forward to deepening its collaboration with Hisense to create more joyful moments for consumers worldwide.
CES connects and foresees the future. Through this window, Hisense's technological evolution, industrial upgrades, and global expansion are clearly visible. CES has witnessed Hisense's journey from the sidelines to the center stage. As the AI wave surges, it will also witness the transformative power of Hisense and other Chinese companies in reshaping industries and the future.
