Driving the Popularization of Projection Big Screens: How Did Dangbei Win the 2024 Outstanding Brand Award?

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Recently, at the "Spreading Industry Positivity • 2024 PJTIME Big Screen Festival," Dangbei, relying on its continuous innovation and outstanding market performance in smart projection products for 2024, once again won the "2024 Excellent Brand" award! As a flagship brand in the domestic smart projection industry, Dangbei has always made it its core mission to provide consumers with higher performance and more dazzling big-screen experiences. Through technological iterations, creative upgrades, and application expansions, Dangbei continues to promote the popularization of large-screen home applications both domestically and globally. [Image 1]

Dangbei Projection "Stronger" in 2024

In 2024, Dangbei launched a new series of ultra-slim products, the Dangbei D6X and D6X Pro. Among them, the D6X Pro has increased its brightness to 1600 CVIA lumens, and the entire series is equipped with the MediaTek MT9669 chip, adopting a tri-laser engine, setting a new high point in brightness for ultra-slim series products.

Dangbei's X5S and X5S Pro, as new tri-laser gimbal projectors, have increased their brightness to up to 3300 CVIA lumens, fully adapting to 200+ inch large screens or daytime projection needs. They have once again created a performance miracle in the same price range, becoming hot-selling products. The Dangbei X5S Pro further upgraded to a 4K engine, comprehensively enhancing the ultra-high-definition experience, making it one of the industry's top-performing products. [Image 2]

The Dangbei F7 Pro 4K projector has increased its brightness to 3600 CVIA lumens, paired with new technologies like an air-pointing remote control and a super flexible gimbal. It uses the 2024 new Qualas laser, equipped with the MT9679 flagship chip, and a 4+64G high-speed memory and storage combination, bringing an upgraded experience to smart big screens.

In addition to hardware platform upgrades, Dangbei also launched the Dangbei Super AI OS 5.0 in 2024. The new Dangbei Super AI OS 5.0 system uses updated natural language + AI big model technology, with a super AI voice assistant that knows everything from astronomy to geography; the split-screen mode allows one projector to display two screens, enabling users to watch dramas while exercising or watching sports; the Picture Master function allows customizing picture colors, supporting 14 types of parameter adjustments and 5 classic color tones; the desktop DIY function allows users to add their favorite functional components to their desktop... The Dangbei Super AI OS 5.0 makes the new generation of Dangbei smart projectors more user-friendly, intelligent, and convenient. [Image 3]

Through continuous innovation in both hardware and software, it can be seen that in 2024, Dangbei has made remarkable progress in tri-laser, 4K projection, AI intelligence, ultra-slim design, high brightness, and high color accuracy, constantly breaking the ceiling of application quality and bringing consumers a better ultimate big-screen experience.

Projection "Fun" Upgrades, Dangbei Opens New Tracks

In terms of product application innovation, Dangbei has gone further in 2024, becoming more representative of the industry.

For example, the D6X series, hailed as the third generation of smart projectors, not only features a high-brightness ultra-slim design but also creates the industry's first "dual-screen projection" in terms of application! Its biggest feature is the addition of a 6.95-inch touch screen to the body.

This screen is named the "AI Smart Screen," allowing users to select various apps for viewing operations through touch screen controls. The screen supports a flip function, automatically projecting content onto the big screen when flipped, starting the projection mode. The Smart Screen solves issues like the complexity of phone screen mirroring and the non-intuitive operation of "remote controls," becoming a powerful tool for the new generation of smart projector application experiences, especially in interactive experiences. [Image 4]

In 2024, Dangbei also launched the Dangbei Smart1 model, a small projector product. The Smart1 has a cylindrical body, weighing only 1.2kg, making it incredibly portable. At the same time, the product boasts 600 CVIA lumens, making the picture brighter and clearer; it features an integrated gimbal design, completely freeing it from installation constraints, allowing for very free projection angles. Additionally, the product supports power bank applications, and Dangbei has equipped it with an EPP suitcase, making storage incredibly simple, ready to go at any time, adding more fun to ultra-slim projection applications. As an ultra-lightweight product, the Smart1 focuses on one-handed use and has received numerous positive reviews from outdoor enthusiasts.

Mobile and portable big screens are a major feature of projection applications. Previously, Dangbei launched the Dangbei U1 mini laser TV, breaking the limitations of mobile big-screen projection experiences; with the advent of the D6X series Smart Screen products and the Smart1 cylindrical one-handed projector, Dangbei has further consolidated its supply diversity advantage in the "flexible big screen" market.

Expanding Overseas Markets, Dangbei Solutions Accelerate Going Global

At the 2024 International Consumer Electronics Show (CES 2024), Dangbei launched new products featuring next-generation innovative projection technology: the Atom with a brightness of up to 1200 ISO lumens. As Dangbei's first Google TV™ laser projector with built-in Netflix, the Dangbei Atom is one of the first smart projectors in the industry to further upgrade the content ecosystem. Integrating into the Google TV ecosystem is also considered a key step for Dangbei in accelerating the construction of the international application experience value chain. [Image 5]

Additionally, Dangbei showcased the Dangbei Mars Pro 2 Google TV™ 4K laser projector with 2450 ISO lumens, the Dangbei Super Full-color Laser Projector X5 Ultra, and the 4K Super Large Tablet Dangbei PadGO at CES, bringing leading big-screen technology to more global consumers, especially in the North American market.

At the 2024 IFA (Berlin International Consumer Electronics Show), Dangbei once again participated with a new exhibit, launching its first ultra-portable projector, the Freedo, featuring a built-in battery, integrated gimbal, and Google TV. At IFA 2024, Dangbei's flagship products also included the Atom, N2, and DBOX02 (formerly Mars Pro 2), three projection giant screen devices authorized by overseas video platforms.

Starting from November 15, 2024, Dangbei also held a grand exhibition and interactive event for two months at Tsutaya Home Appliances + in Setagaya, Tokyo, Japan. Previously, the Dangbei DBOX02, as the world's first 4K laser projector with Google TV, easily won the Best Buy Award in the 4K projector category of Japan's "Home Appliance Review" October issue. Additionally, in Japan's 2024 "VGP2024 SUMMER" selection, Dangbei's "DBOX02" (Dangbei Mars Pro2) and "N2" won category awards, and the "Atom" won both a category award and a planning award.

Entering "Europe, America, and Japan," Dangbei's internationalization pace has further accelerated in 2024. Against the backdrop of slowing growth in the domestic smart projection market and entering a post-growth era, this will further open up new incremental spaces for Dangbei. By matching more with global hardware and software ecosystems and developing and optimizing products tailored to specific markets, Dangbei is bringing the growth experience of the Chinese market to more global big-screen users.

Outstanding Achievements, Dangbei Smart Big Screen Continues to Lead

As a representative brand of domestic smart big screens and a leader in laser smart projection, Dangbei has achieved outstanding results in 2024. For example, during the 2024 Double Eleven shopping festival, Dangbei projectors got off to a great start: two days after the shopping season opened on October 14, Dangbei's Tmall store sales increased by 4.7 times compared to the same period in 2023, with the star product Dangbei X5S Pro directly topping the best-selling projector list and also sweeping the top three spots in the best-selling projector list above 3000 yuan. [Image 6]

Overall, in 2024, Dangbei projectors continued to maintain their leading advantage in mid-to-high-end product lines such as 4K projection, laser projection, and tri-laser projection, achieving a double harvest of market and brand effects; and further made breakthrough attempts in gimbal projection, smart screen projection, and one-handed portable projection, opening up new competitive tracks, pushing projection "fun" further, and achieving a leading advantage in segmented markets.

As an industry pioneer in new product categories, a breaker of performance ceilings, and a pioneer in international competitive ecosystem construction, Dangbei projections once again deservedly won the "2024 Excellent Brand" crown at the "Spreading Industry Positivity • 2024 PJTIME Big Screen Festival"!
 

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