Recently, Appotronics, with its superior product quality, close partnership with Smart under Geely, and outstanding service performance, has stood out among numerous suppliers and was awarded the 2024-2025 "Excellent Supplier" by Changxing Geely Auto Parts Co., Ltd.
Throughout this process, Appotronics has maintained close communication with Smart, continuously optimizing product performance based on Smart's feedback to ensure that the intelligent projection headlights meet the design requirements and user experience standards of the Smart #5 model. In terms of delivery, Appotronics strictly adheres to its agreements with Geely, ensuring timely and quality product delivery. Facing various potential challenges in the supply chain, Appotronics has optimized production processes, strengthened supply chain management, and established rapid response mechanisms to ensure supply chain stability and timely product supply. This efficient delivery capability provides strong support for Smart's production and manufacturing, reflecting Appotronics' sense of responsibility and professionalism as an excellent supplier. At the same time, quality is another key factor in Appotronics' receipt of the "Excellent Supplier" title. Appotronics has established a stringent quality control system. From raw material procurement to finished product delivery, every step undergoes rigorous quality inspection to ensure that each product meets or exceeds industry standards. It is this relentless pursuit of quality that has earned the high trust and satisfaction of Geely Auto.
Recognition from the OEM In the automotive industry's supply chain, recognition from the OEM is undoubtedly the highest praise for a supplier's comprehensive capabilities. This award not only affirms Appotronics' capabilities in the automotive supply chain but also recognizes its excellence in technology, delivery, and quality control. As a company focused on the research, development, and production application of high-tech products, Appotronics has been committed to providing advanced automotive display solutions for the automotive industry. In its cooperation with Geely, Appotronics, with its deep accumulation in automotive display technology and precise understanding of customer needs, has successfully provided high-quality automotive display products for Smart. Through its cooperation with Appotronics, Geely is expected to equip more models with advanced automotive optical products, enhancing the technological appeal and competitiveness of its vehicles to meet consumers' demands for safety, intelligence, and personalized driving experiences.
The world's first automotive laser headlight project. As the world's first automotive optical supplier to secure a laser projection smart headlight project, Appotronics announced in December 2022 that it had received the smart projection headlight project from Smart. With the official launch of the Smart #5 in October 2024, Appotronics has taken the lead in achieving mass production of laser smart projection headlights.
The Smart #5 is equipped with the industry's first automotive-grade full-color laser projection light supplied by Appotronics. The Smart #5 is equipped with the industry's first automotive-grade full-color laser projection light, utilizing Appotronics' original ALPD semiconductor laser light source technology, capable of projecting a maximum of 233 inches of ultra-clear images, with an automotive-grade lifespan of 20,000 hours. It also features 10 adjustable brightness levels, automatic focus, trapezoidal correction, and image scaling functions, adaptable to different projection environments, making projection screens, walls, etc., all possible screens, becoming the "best companion" for Smart #5 users' outdoor and camping movie entertainment. Recently, at the globally anticipated 2025 Consumer Electronics Show (CES) in the United States, this automotive-grade full-color laser projection light also debuted with the Smart #5, presenting a new vision of intelligent automotive experience to global tech enthusiasts. The appearance of the Smart #5 at CES also marks an important milestone in its accelerated overseas expansion.
As an internationally renowned automotive manufacturer, Geely's order demands provide Appotronics with a stable growth point. At the same time, the cooperation with Geely also validates Appotronics' technical strength and market potential in the field of automotive optics, helping it to further expand its business in the international market and maintain its leading position in the industry. Looking to the future, in the wave of new energy vehicle industrialization, Appotronics will continue to deepen its cooperation with Geely, jointly explore innovative applications of automotive optical technology, actively contribute to industry innovation and development, and provide users with more diversified automotive display and lighting solutions.
Official data shows that Smart is a globally leading new luxury intelligent pure electric vehicle brand. Its global joint venture is now jointly owned by Geely Auto Group and Mercedes-Benz, carrying the vision of "exploring the best solutions for future urban transportation," and together they are opening a new chapter for Smart. High-speed development, high-quality delivery As a partner in Geely's auto parts industry chain, Appotronics, relying on its strong technical capabilities, has overcome the "barriers" of industrial integration and the "technological gap" from consumer-grade projection products to automotive-grade projection core components. This has significantly reduced the development to mass production cycle from the traditional 3 to 5 years to less than 2 years.Throughout this process, Appotronics has maintained close communication with Smart, continuously optimizing product performance based on Smart's feedback to ensure that the intelligent projection headlights meet the design requirements and user experience standards of the Smart #5 model. In terms of delivery, Appotronics strictly adheres to its agreements with Geely, ensuring timely and quality product delivery. Facing various potential challenges in the supply chain, Appotronics has optimized production processes, strengthened supply chain management, and established rapid response mechanisms to ensure supply chain stability and timely product supply. This efficient delivery capability provides strong support for Smart's production and manufacturing, reflecting Appotronics' sense of responsibility and professionalism as an excellent supplier. At the same time, quality is another key factor in Appotronics' receipt of the "Excellent Supplier" title. Appotronics has established a stringent quality control system. From raw material procurement to finished product delivery, every step undergoes rigorous quality inspection to ensure that each product meets or exceeds industry standards. It is this relentless pursuit of quality that has earned the high trust and satisfaction of Geely Auto.
Recognition from the OEM In the automotive industry's supply chain, recognition from the OEM is undoubtedly the highest praise for a supplier's comprehensive capabilities. This award not only affirms Appotronics' capabilities in the automotive supply chain but also recognizes its excellence in technology, delivery, and quality control. As a company focused on the research, development, and production application of high-tech products, Appotronics has been committed to providing advanced automotive display solutions for the automotive industry. In its cooperation with Geely, Appotronics, with its deep accumulation in automotive display technology and precise understanding of customer needs, has successfully provided high-quality automotive display products for Smart. Through its cooperation with Appotronics, Geely is expected to equip more models with advanced automotive optical products, enhancing the technological appeal and competitiveness of its vehicles to meet consumers' demands for safety, intelligence, and personalized driving experiences.
The world's first automotive laser headlight project. As the world's first automotive optical supplier to secure a laser projection smart headlight project, Appotronics announced in December 2022 that it had received the smart projection headlight project from Smart. With the official launch of the Smart #5 in October 2024, Appotronics has taken the lead in achieving mass production of laser smart projection headlights.
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