Hisense Shines at CES 2025 with Cutting-Edge Display Technologies
At the 2025 CES, Hisense captured global attention with its RGB three-dimensional color control LCD technology and the world's largest 116-inch RGB-Mini LED TV. On February 19, Hisense held a media preview event in Beijing for its flagship World Cup series, showcasing the world's first RGB-Mini LED TV, the 100UX, in China for the first time. The company also announced that its 116-inch, 100-inch, and 85-inch RGB-Mini LED TVs will officially launch at the AWE exhibition in March. This marks the domestic debut of Hisense's 100-inch RGB-Mini LED TV, introducing its self-developed RGB three-dimensional color control LCD technology to the Chinese market.
Revolutionizing TV Display Technology
Unlike traditional Mini LED, which relies on single-color backlight zones for control, Hisense's RGB-Mini LED uses independent red, green, and blue light sources for precise color and brightness management. This breakthrough enables a leap from "black-and-white backlighting" to "color backlighting," expanding the TV's color gamut coverage to 97% of the BT.2020 standard. The technology outperforms QD-Mini LED and even surpasses QD-OLED TVs in color purity, gamut area, color volume, and control precision.
Paired with the next-generation Hisense AI Picture Quality Chip, the product delivers industry-leading performance in dark scene details and motion smoothness. Especially on a 100-inch screen, it accurately reproduces the nuanced layers of natural light and shadow.
Looking Ahead: Micro LED and AI Integration
While RGB-Mini LED represents the pinnacle of current display technology, Hisense is already pointing to the future with its upcoming 163-inch and 136-inch Micro LED TVs, set to debut at AWE. Unlike Mini LED, which depends on LCD panels, Micro LED uses self-emissive technology, with each micron-sized LED acting as an independent sub-pixel. This eliminates the need for backlight modules and liquid crystal layers, breaking traditional size limitations and enabling seamless home integration and customizable configurations.
In terms of AI interaction, Hisense TVs, including the RGB-Mini LED models, are powered by the DeepSeek platform, leveraging the advanced StarSea AI model for deep thinking and reasoning. This allows Hisense AI TVs to better understand user intentions, offering a smooth, intuitive, and natural interactive experience.
Solidifying Global Leadership
With the successful implementation of RGB-Mini LED, Micro LED, and AI core technologies, Hisense is strengthening its position as a global leader. According to the latest data from market research firm Omdia, Hisense ranked second globally in TV shipments in 2024, with 29.14 million units sold. This marks the third consecutive year in this position and the seventh year of continuous growth. Hisense also maintains a competitive edge in the 85-inch, 100-inch, and laser TV markets, leading in global shipments. In the high-refresh-rate TV segment, Hisense holds a 19.6% market share, ranking second globally, with a peak of 22.3% in the fourth quarter.
At the 2025 CES, Hisense captured global attention with its RGB three-dimensional color control LCD technology and the world's largest 116-inch RGB-Mini LED TV. On February 19, Hisense held a media preview event in Beijing for its flagship World Cup series, showcasing the world's first RGB-Mini LED TV, the 100UX, in China for the first time. The company also announced that its 116-inch, 100-inch, and 85-inch RGB-Mini LED TVs will officially launch at the AWE exhibition in March. This marks the domestic debut of Hisense's 100-inch RGB-Mini LED TV, introducing its self-developed RGB three-dimensional color control LCD technology to the Chinese market.
Unlike traditional Mini LED, which relies on single-color backlight zones for control, Hisense's RGB-Mini LED uses independent red, green, and blue light sources for precise color and brightness management. This breakthrough enables a leap from "black-and-white backlighting" to "color backlighting," expanding the TV's color gamut coverage to 97% of the BT.2020 standard. The technology outperforms QD-Mini LED and even surpasses QD-OLED TVs in color purity, gamut area, color volume, and control precision.
Paired with the next-generation Hisense AI Picture Quality Chip, the product delivers industry-leading performance in dark scene details and motion smoothness. Especially on a 100-inch screen, it accurately reproduces the nuanced layers of natural light and shadow.
Looking Ahead: Micro LED and AI Integration
While RGB-Mini LED represents the pinnacle of current display technology, Hisense is already pointing to the future with its upcoming 163-inch and 136-inch Micro LED TVs, set to debut at AWE. Unlike Mini LED, which depends on LCD panels, Micro LED uses self-emissive technology, with each micron-sized LED acting as an independent sub-pixel. This eliminates the need for backlight modules and liquid crystal layers, breaking traditional size limitations and enabling seamless home integration and customizable configurations.
In terms of AI interaction, Hisense TVs, including the RGB-Mini LED models, are powered by the DeepSeek platform, leveraging the advanced StarSea AI model for deep thinking and reasoning. This allows Hisense AI TVs to better understand user intentions, offering a smooth, intuitive, and natural interactive experience.
Solidifying Global Leadership
With the successful implementation of RGB-Mini LED, Micro LED, and AI core technologies, Hisense is strengthening its position as a global leader. According to the latest data from market research firm Omdia, Hisense ranked second globally in TV shipments in 2024, with 29.14 million units sold. This marks the third consecutive year in this position and the seventh year of continuous growth. Hisense also maintains a competitive edge in the 85-inch, 100-inch, and laser TV markets, leading in global shipments. In the high-refresh-rate TV segment, Hisense holds a 19.6% market share, ranking second globally, with a peak of 22.3% in the fourth quarter.
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