From January 7th to 10th, 2025, CES 2025 took place in Las Vegas, USA, with great fanfare. BOE (京东方) unveiled a groundbreaking concept-level smart large-screen terminal product, integrating rich AI capabilities: the industry's first 65-inch 4K ultra-high-definition "AI Media Center" (All-in-one AI Media Center). This innovation sparked enthusiastic responses and widespread attention at CES 2025.
This new product leverages BOE's SoM (System on Module) core board, designed based on the Qualcomm® QCS8550 chip, which incorporates computer vision and generative AI intelligence. Supported by BOE's screen and complete machine manufacturing capabilities, it delivers an immersive audiovisual experience.
By integrating on-device computer vision and AI chatbots, the "AI Media Center" enables a range of intelligent experiences, such as remote "watch together" features, real-time video call translation, travel planning, smart home management, and generating storybook content. These functionalities are setting new trends in smart living.
The "AI Media Center" is equipped with BOE's latest immersive smart display technology. Through robust system integration capabilities, it combines display technology with high-performance cameras, audio, video, imaging, computing power, and artificial intelligence into a comprehensive solution. This integration brings smoother, smarter, more connected, and more convenient experiences to home entertainment scenarios.
Featuring a 65-inch 4K ultra-high-definition screen from BOE and an active stylus that supports up to 20-point multi-touch, the "AI Media Center" operates seamlessly even when multiple users perform various tasks simultaneously. On the video front, the device, enhanced by a multi-lens AI smart camera solution, can produce clearer images and intelligent directional videos across various usage scenarios. On the audio front, the "AI Media Center" is equipped with an 8-microphone array, complemented by AI noise reduction, echo cancellation (AEC), and reverberation elimination, significantly reducing audio loss during calls.
The "AI Media Center" not only delivers exceptional interactive experiences for smart information and entertainment scenarios but also extends the innovative applications of smart large-screen terminals to smart home management and AI-assisted fields. The QCS8550 chip embedded in the "AI Media Center" includes a neural processing unit that supports on-device offline operation of AI chatbot large language models (LLMs).
Wen Xingye, Vice President of BOE, stated: "The grand debut of this new product marks a deeper and broader collaboration between BOE and Qualcomm Technologies in the field of IoT applications. We look forward to working with Qualcomm Technologies to empower a wider and more diverse range of work and life scenarios."
Erick Hong, Senior Director of Business Development and Head of Home Living Business at Qualcomm Technologies, commented: "The wave of generative AI is revolutionizing the way people live and entertain. We are thrilled to bring this groundbreaking 'AI Media Center' to life through Qualcomm Technologies' leading on-device AI computing capabilities."
As a leading innovator in the IoT sector, BOE, under its "Screen-Connected IoT" development strategy, leverages its core strengths in "screens" to achieve deep integration of "display technology + IoT technology + digital technology." This approach allows BOE to provide customers with a full-chain customized solution, ranging from SoM boards and display hosts to complete systems, from upstream to downstream.
Looking ahead, BOE will continue to build an innovation ecosystem powered by BOE, comprehensively empowering partners across the industry chain. Together, they aim to create a new blueprint for a more personalized and experiential smart life for consumers.
This new product leverages BOE's SoM (System on Module) core board, designed based on the Qualcomm® QCS8550 chip, which incorporates computer vision and generative AI intelligence. Supported by BOE's screen and complete machine manufacturing capabilities, it delivers an immersive audiovisual experience.
By integrating on-device computer vision and AI chatbots, the "AI Media Center" enables a range of intelligent experiences, such as remote "watch together" features, real-time video call translation, travel planning, smart home management, and generating storybook content. These functionalities are setting new trends in smart living.
The "AI Media Center" is equipped with BOE's latest immersive smart display technology. Through robust system integration capabilities, it combines display technology with high-performance cameras, audio, video, imaging, computing power, and artificial intelligence into a comprehensive solution. This integration brings smoother, smarter, more connected, and more convenient experiences to home entertainment scenarios.
Featuring a 65-inch 4K ultra-high-definition screen from BOE and an active stylus that supports up to 20-point multi-touch, the "AI Media Center" operates seamlessly even when multiple users perform various tasks simultaneously. On the video front, the device, enhanced by a multi-lens AI smart camera solution, can produce clearer images and intelligent directional videos across various usage scenarios. On the audio front, the "AI Media Center" is equipped with an 8-microphone array, complemented by AI noise reduction, echo cancellation (AEC), and reverberation elimination, significantly reducing audio loss during calls.
The "AI Media Center" not only delivers exceptional interactive experiences for smart information and entertainment scenarios but also extends the innovative applications of smart large-screen terminals to smart home management and AI-assisted fields. The QCS8550 chip embedded in the "AI Media Center" includes a neural processing unit that supports on-device offline operation of AI chatbot large language models (LLMs).
Wen Xingye, Vice President of BOE, stated: "The grand debut of this new product marks a deeper and broader collaboration between BOE and Qualcomm Technologies in the field of IoT applications. We look forward to working with Qualcomm Technologies to empower a wider and more diverse range of work and life scenarios."
Erick Hong, Senior Director of Business Development and Head of Home Living Business at Qualcomm Technologies, commented: "The wave of generative AI is revolutionizing the way people live and entertain. We are thrilled to bring this groundbreaking 'AI Media Center' to life through Qualcomm Technologies' leading on-device AI computing capabilities."
As a leading innovator in the IoT sector, BOE, under its "Screen-Connected IoT" development strategy, leverages its core strengths in "screens" to achieve deep integration of "display technology + IoT technology + digital technology." This approach allows BOE to provide customers with a full-chain customized solution, ranging from SoM boards and display hosts to complete systems, from upstream to downstream.
Looking ahead, BOE will continue to build an innovation ecosystem powered by BOE, comprehensively empowering partners across the industry chain. Together, they aim to create a new blueprint for a more personalized and experiential smart life for consumers.
