The intelligent cockpit is the most prominent area showcasing the technological prowess of automobiles. At CES, a hub for cutting-edge technology, leading display companies and automakers such as BOE, Tianma Microelectronics, Visionox, TCL CSOT, Samsung, LG, Appotronics, AUO, Innolux, Huayang Group, Continental, and BMW have all focused their efforts on this domain. This year, the spotlight in the intelligent cockpit display sector is on innovations like Micro LED, OLED, panoramic displays, holographic technology, flexible screens, sliding mechanisms, and rollable displays. Below, Pjtime.com highlights some of the most representative and groundbreaking products showcased at CES 2025.
BOE Unveils "HERO" Plan: Pioneering Smart Cockpit Technologies with Ten Innovative Automotive Devices, Five of Which Are Global Debuts
At CES 2025, BOE and BOE Varitronix unveiled their "HERO" plan, showcasing cutting-edge smart cockpit technologies. The display featured ten innovative automotive devices, including a smart steering wheel, wood-grain display, haptic feedback system, naked-eye 3D display, and privacy screen, five of which were making their global debut.
In the BOE exhibition area, the third-generation "HERO Smart Cockpit" took center stage, integrating multiple advanced technologies. The smart steering wheel, equipped with BOE's world-first ultrasonic fingerprint technology, allows users to match their fingerprints for seamless adjustment of seat, steering wheel, and rearview mirror settings. Additionally, the ECG & HOD system monitors the driver's heart rate and electrocardiogram in real-time to prevent fatigue and dangerous driving conditions. Other highlights include a 12.3-inch wood-grain display, a privacy screen for rear-seat confidential calls and meetings, and BOE's first direct RGB automotive interactive light, all of which underscore the evolving trends in automotive display technology.
The automotive innovation zone showcased several "black tech" cockpit features, such as a heads-up display (HUD) smart cockpit with a 44.8-inch PHUD (panoramic HUD) spanning the entire windshield. This display integrates advanced oxide technology and Mini LED backlighting with 2,850 precise zones, delivering industry-leading 9K ultra-high resolution, 7,000 nits peak brightness (10% area), and a million-to-one contrast ratio. Paired with proprietary distortion correction algorithms and an 8K+ system, it ensures clarity and accuracy in windshield projections. Also on display were a 17.3-inch ultra-thin ceiling-mounted screen and the industry's first 15.05-inch flexible OLED Edge 3D center console display.
In the flexible OLED sector, leveraging its f-OLED technology, BOE introduced the world's first 31.6-inch tiled rollable display, capable of seamlessly transitioning between 31.6 inches and 17.6 inches. This product earned the "CES Innovation Award – Outstanding Automotive Entertainment Award 2025." Additionally, BOE debuted a dual-function automotive display combining electric folding and bending capabilities, including a 15.05-inch foldable screen and a 17-inch curved breathing center console display. The latter can switch between curved and flat modes, while the foldable entertainment screen for the passenger seat features an R3 bending radius, allowing it to expand or retract based on usage scenarios.
Tianma Microelectronics: Global Debut of Next-Gen Smart Cockpit with IRIS HUD, 3D Instrument Cluster, and Hidden Smart Interior Display
At CES 2025, Tianma's automotive display innovations remained a focal point. The company unveiled its next-generation smart cockpit, integrating IRIS HUD, a 3D instrument cluster, and a hidden smart interior display. This design emphasizes a "hidden yet visible" aesthetic, blending screen technology seamlessly with car interiors to elevate human-machine interaction and deliver a "simple yet sophisticated" user experience.
The IRIS HUD employs advanced optical design to project images precisely onto the lower edge of the windshield, covering the driver, central console, and passenger areas with an ultra-wide display spanning from A-pillar to A-pillar. With exceptional brightness and clarity, the HUD creates a futuristic floating window effect, enhancing visibility in both scorching daylight and dim nighttime conditions. Combined with FALD (Full Array Local Dimming) technology, it ensures high contrast for clear, instant recognition of critical information.
The 3D instrument cluster, a first in the industry, uses liquid crystal prism technology to enable 2D/3D switching and boasts a 500 ppi resolution. It offers real-time 3D depth adjustment and seamless 2D/3D transitions, supported by proprietary light field rendering technology that provides stable, continuous, and comfortable 3D visuals without requiring eye tracking. The display also features electric lift control, allowing it to retract and "disappear" into the car's interior when not in use.
The smart interior display system, combining central console, passenger, and armrest displays, utilizes Tianma's InvisiVue hidden display technology. When inactive, the screen blends seamlessly with the interior's decorative textures; when activated, the display content appears above the decorative layer. This series incorporates QD Mini-LED technology for superior optical performance, offering diverse textures, seamless integration, and eco-friendly materials. The result is a display that doubles as both a functional screen and a work of art, delivering a fresh visual experience for users.
Additionally, Tianma collaborated with Corning to showcase their latest automotive display innovations, including dual 13-inch multi-curvature OLED displays, a 13-inch sliding OLED screen, and a light field 3D HUD, offering users an unparalleled visual and aesthetic experience.
The 4.1-inch light field 3D HUD, a first in the industry, combines advanced 3D image generation units (PGU) with 2D augmented reality (AR) HUD platforms to deliver realistic 3D scenes and natural depth perception. Compared to traditional 2D displays, the 3D HUD provides a more intuitive and immersive AR experience, enhancing driver alertness and safety.
TCL CSOT: 3D AR-HUD PGU, 11.98" P-HUD, and 26.45" Ultra-Driven Automotive Display
At CES 2025, TCL CSOT showcased a range of cutting-edge automotive display products, including the 3D AR-HUD PGU, 11.98" P-HUD, and 26.45" ultra-driven automotive display, demonstrating its robust capabilities and innovative contributions to the smart cockpit display sector.
The 3D AR-HUD PGU features a 5.5" LCD display with a resolution of 2560x1440 and 534 PPI, achieving a 7.5% transmittance. It delivers a naked-eye 3D effect, providing drivers with intuitive, three-dimensional navigation and vehicle data, significantly enhancing driving enjoyment and safety. Despite its complex internal optical system, the module's compact design (under 12L) ensures flexibility in vehicle integration and maximizes space utilization.
The 11.98" P-HUD, TCL CSOT's first integrated ALS (Ambient Light Sensor) P-HUD, uses three LCD projectors to replace traditional instrument clusters. The integrated ALS adjusts screen brightness and color temperature for clear visibility in all lighting conditions, improving safety. With an 82% color gamut, 6.5% transmittance, and 11,000 nits brightness, it consumes only 15W, balancing high brightness with low power consumption.
The 26.45" ultra-driven automotive display boasts a 32:9 ultra-wide aspect ratio, equivalent to two 14.6" traditional center console screens, offering an unprecedented visual experience. Driven by two TDDI ICs, it achieves a 26.5" 5.1K resolution, delivering exceptional visual quality. Its bezel-less design seamlessly integrates the central console and passenger displays, providing more creative space for UI design and app applications.
Visionox: C-Type Fixed Curved Center Console Display and Flexible AMOLED Sliding Center Console
At CES 2025, Visionox presented a range of smart mobility solutions, from safe driving to intelligent cockpits, including the C-Type fixed curved center console display, flexible AMOLED smart surface solutions, and flexible AMOLED sliding center console solutions.
The C-Type fixed curved center console display uses flexible screen technology to achieve small-radius, small-angle curved displays, enhancing precision and convenience in touch controls. This addresses the issue of inaccurate touch inputs during driving, ensuring safer operation.
The flexible AMOLED smart surface solution features a 4K resolution with precise touch control, suitable for curved applications in vehicles and homes. When not in use, the display blends seamlessly into natural textures, maintaining aesthetic harmony.
The flexible AMOLED sliding center console solution, with a sliding radius of just 10mm and a sliding distance of 75mm, offers versatile display configurations. This product is already in mass production and is used in the Hongqi Guoya luxury executive sedan.
AUO: Large-Size Transparent Micro LED Fantasy Panoramic Sunroof Makes Its Debut
AUO and its subsidiary BHTC showcased the next-generation AUO Smart Cockpit 2025, redefining intelligent cockpit design with Micro LED Display HMI solutions for sunroofs, side windows, center consoles, and steering wheels. Leveraging Micro LED's transparency, scalability, and flexibility, these solutions expand human-machine interaction and integrate AI and IoT for a seamless, immersive driving experience.
AUO introduced the world's first large-area transparent Micro LED display for the "Fantasy Panoramic Sunroof" and the "XR Interactive Smart Window," combining touch and sensing capabilities. The sunroof offers an augmented immersive experience, while the side windows create a theater-like ambiance with dynamic lighting. Both can adjust transparency for privacy and sun protection.
The "Morphing Center Control" display, developed with BHTC, transforms from a flat surface to 3D buttons when in use, enhancing interaction and safety. It allows drivers to control various functions, such as driving modes, gear shifts, climate settings, and entertainment systems, with ease.
The "Foldable Cruise Pilot" interface integrates Micro LED displays with precise motion mechanisms, enabling smooth transitions between manual and autonomous driving modes. In manual mode, the display provides essential driving information; in autonomous mode, it expands to offer multimedia entertainment.
AUO's "In-Vehicle Computing" solution supports AI-driven interactions, connecting multiple displays, sensors, and devices for a comprehensive smart cockpit experience.
Innolux: Comprehensive Reflective Imaging Technology Solutions and Innovative Smart Dimming Windows
Innolux's CarUX division debuted its reflective imaging technology solutions, including the 9.6" Micro LED AR reflective display and 48" panoramic reflective display. These high-brightness, low-power Micro LED modules project information onto the windshield, enhancing safety and entertainment.
Innolux also showcased its Smart LC Window technology, upgrading applications like smart dimming windows, mirrors, and sunshades. These innovations improve comfort and safety by automatically adjusting to lighting conditions.
Appotronics: Transparent HUD Display Developed with Ceres Holographics
Appotronics unveiled its latest transparent HUD innovation, developed in collaboration with Ceres Holographics. This technology transforms windshields into vibrant displays, offering clear information while ensuring safety and comfort.
BMW: Next-Gen Ultra-Sensory Smart Cockpit with BMW Panoramic iDrive
BMW introduced its groundbreaking Ultra-Sensory Smart Cockpit at CES 2025, featuring a panoramic horizon display, 3D HUD, sensory steering wheel, and centric center console. This system enhances driver focus and safety while delivering an immersive luxury driving experience.
LG: AI Smart Cockpit and MX Platform
LG's AI Smart Cockpit, "AI In-Vehicle Experience," uses visual AI to enhance safety and convenience. The MX platform offers a customizable rear cabin, transforming into a multifunctional space for work, leisure, or entertainment.
Continental: Emotional Cockpit, Window Projection System, and Hidden Biometric Display
Continental showcased its Emotional Cockpit, window projection system, and hidden biometric display, which integrates health monitoring and security features.
Valeo: Panovision Next-Gen Panoramic Display Technology
Valeo's Panovision integrates augmented reality into the windshield, reducing driver distraction and enhancing information accessibility.
Hyundai Mobis: Full-Windshield Holographic Display
Hyundai Mobis unveiled its full-windshield holographic display, developed with Zeiss, offering immersive navigation and entertainment.
Photonics Crystal Tech: High-Brightness, Wide-Angle Transparent Display Technology
Photonics Crystal Tech introduced its high-brightness, wide-angle transparent display technology, ideal for windshields and sunroofs.
Huayang Group: Depth-Based 3D AR-HUD Redefines Cockpit Interaction
Huayang's 3D AR-HUD introduces depth perception, enhancing navigation and safety with immersive visuals.
Dolby Brings Dolby Vision to Automotive
Dolby showcased its Dolby Vision automotive experience, offering stunning visuals for in-car entertainment.
Corning Dynamic Décor: Transforming Displays into Wood or Leather Patterns
Corning's Dynamic Décor hides displays under decorative patterns, blending technology with aesthetics.
Eastman and Ceres Holographics: Multi-Zone Holographic Transparent Display for Windshields
This innovation combines Eastman's film technology with Ceres' holographic manufacturing for vibrant, transparent displays.
Samsung Display: Under-Display Camera OLED, HUD, and Bendable Central Information Display
Samsung Display showcased its under-display camera OLED, HUD, and bendable central display, enhancing design flexibility and functionality.
Himax: Latest Gen 3 Automotive TDDI Solution and OLED On-Cell Touch IC
Himax introduced its advanced TDDI and OLED touch ICs, offering high performance and safety for automotive displays.
This comprehensive overview highlights the transformative innovations in automotive displays and smart cockpits, setting new standards for safety, comfort, and user experience in the vehicles of tomorrow.
BOE Unveils "HERO" Plan: Pioneering Smart Cockpit Technologies with Ten Innovative Automotive Devices, Five of Which Are Global Debuts
At CES 2025, BOE and BOE Varitronix unveiled their "HERO" plan, showcasing cutting-edge smart cockpit technologies. The display featured ten innovative automotive devices, including a smart steering wheel, wood-grain display, haptic feedback system, naked-eye 3D display, and privacy screen, five of which were making their global debut.
In the BOE exhibition area, the third-generation "HERO Smart Cockpit" took center stage, integrating multiple advanced technologies. The smart steering wheel, equipped with BOE's world-first ultrasonic fingerprint technology, allows users to match their fingerprints for seamless adjustment of seat, steering wheel, and rearview mirror settings. Additionally, the ECG & HOD system monitors the driver's heart rate and electrocardiogram in real-time to prevent fatigue and dangerous driving conditions. Other highlights include a 12.3-inch wood-grain display, a privacy screen for rear-seat confidential calls and meetings, and BOE's first direct RGB automotive interactive light, all of which underscore the evolving trends in automotive display technology.
The automotive innovation zone showcased several "black tech" cockpit features, such as a heads-up display (HUD) smart cockpit with a 44.8-inch PHUD (panoramic HUD) spanning the entire windshield. This display integrates advanced oxide technology and Mini LED backlighting with 2,850 precise zones, delivering industry-leading 9K ultra-high resolution, 7,000 nits peak brightness (10% area), and a million-to-one contrast ratio. Paired with proprietary distortion correction algorithms and an 8K+ system, it ensures clarity and accuracy in windshield projections. Also on display were a 17.3-inch ultra-thin ceiling-mounted screen and the industry's first 15.05-inch flexible OLED Edge 3D center console display.
In the flexible OLED sector, leveraging its f-OLED technology, BOE introduced the world's first 31.6-inch tiled rollable display, capable of seamlessly transitioning between 31.6 inches and 17.6 inches. This product earned the "CES Innovation Award – Outstanding Automotive Entertainment Award 2025." Additionally, BOE debuted a dual-function automotive display combining electric folding and bending capabilities, including a 15.05-inch foldable screen and a 17-inch curved breathing center console display. The latter can switch between curved and flat modes, while the foldable entertainment screen for the passenger seat features an R3 bending radius, allowing it to expand or retract based on usage scenarios.
Tianma Microelectronics: Global Debut of Next-Gen Smart Cockpit with IRIS HUD, 3D Instrument Cluster, and Hidden Smart Interior Display
At CES 2025, Tianma's automotive display innovations remained a focal point. The company unveiled its next-generation smart cockpit, integrating IRIS HUD, a 3D instrument cluster, and a hidden smart interior display. This design emphasizes a "hidden yet visible" aesthetic, blending screen technology seamlessly with car interiors to elevate human-machine interaction and deliver a "simple yet sophisticated" user experience.
The IRIS HUD employs advanced optical design to project images precisely onto the lower edge of the windshield, covering the driver, central console, and passenger areas with an ultra-wide display spanning from A-pillar to A-pillar. With exceptional brightness and clarity, the HUD creates a futuristic floating window effect, enhancing visibility in both scorching daylight and dim nighttime conditions. Combined with FALD (Full Array Local Dimming) technology, it ensures high contrast for clear, instant recognition of critical information.
The 3D instrument cluster, a first in the industry, uses liquid crystal prism technology to enable 2D/3D switching and boasts a 500 ppi resolution. It offers real-time 3D depth adjustment and seamless 2D/3D transitions, supported by proprietary light field rendering technology that provides stable, continuous, and comfortable 3D visuals without requiring eye tracking. The display also features electric lift control, allowing it to retract and "disappear" into the car's interior when not in use.
The smart interior display system, combining central console, passenger, and armrest displays, utilizes Tianma's InvisiVue hidden display technology. When inactive, the screen blends seamlessly with the interior's decorative textures; when activated, the display content appears above the decorative layer. This series incorporates QD Mini-LED technology for superior optical performance, offering diverse textures, seamless integration, and eco-friendly materials. The result is a display that doubles as both a functional screen and a work of art, delivering a fresh visual experience for users.
Additionally, Tianma collaborated with Corning to showcase their latest automotive display innovations, including dual 13-inch multi-curvature OLED displays, a 13-inch sliding OLED screen, and a light field 3D HUD, offering users an unparalleled visual and aesthetic experience.
The 4.1-inch light field 3D HUD, a first in the industry, combines advanced 3D image generation units (PGU) with 2D augmented reality (AR) HUD platforms to deliver realistic 3D scenes and natural depth perception. Compared to traditional 2D displays, the 3D HUD provides a more intuitive and immersive AR experience, enhancing driver alertness and safety.
TCL CSOT: 3D AR-HUD PGU, 11.98" P-HUD, and 26.45" Ultra-Driven Automotive Display
At CES 2025, TCL CSOT showcased a range of cutting-edge automotive display products, including the 3D AR-HUD PGU, 11.98" P-HUD, and 26.45" ultra-driven automotive display, demonstrating its robust capabilities and innovative contributions to the smart cockpit display sector.
The 3D AR-HUD PGU features a 5.5" LCD display with a resolution of 2560x1440 and 534 PPI, achieving a 7.5% transmittance. It delivers a naked-eye 3D effect, providing drivers with intuitive, three-dimensional navigation and vehicle data, significantly enhancing driving enjoyment and safety. Despite its complex internal optical system, the module's compact design (under 12L) ensures flexibility in vehicle integration and maximizes space utilization.
The 11.98" P-HUD, TCL CSOT's first integrated ALS (Ambient Light Sensor) P-HUD, uses three LCD projectors to replace traditional instrument clusters. The integrated ALS adjusts screen brightness and color temperature for clear visibility in all lighting conditions, improving safety. With an 82% color gamut, 6.5% transmittance, and 11,000 nits brightness, it consumes only 15W, balancing high brightness with low power consumption.
The 26.45" ultra-driven automotive display boasts a 32:9 ultra-wide aspect ratio, equivalent to two 14.6" traditional center console screens, offering an unprecedented visual experience. Driven by two TDDI ICs, it achieves a 26.5" 5.1K resolution, delivering exceptional visual quality. Its bezel-less design seamlessly integrates the central console and passenger displays, providing more creative space for UI design and app applications.
Visionox: C-Type Fixed Curved Center Console Display and Flexible AMOLED Sliding Center Console
At CES 2025, Visionox presented a range of smart mobility solutions, from safe driving to intelligent cockpits, including the C-Type fixed curved center console display, flexible AMOLED smart surface solutions, and flexible AMOLED sliding center console solutions.
The C-Type fixed curved center console display uses flexible screen technology to achieve small-radius, small-angle curved displays, enhancing precision and convenience in touch controls. This addresses the issue of inaccurate touch inputs during driving, ensuring safer operation.
The flexible AMOLED smart surface solution features a 4K resolution with precise touch control, suitable for curved applications in vehicles and homes. When not in use, the display blends seamlessly into natural textures, maintaining aesthetic harmony.
The flexible AMOLED sliding center console solution, with a sliding radius of just 10mm and a sliding distance of 75mm, offers versatile display configurations. This product is already in mass production and is used in the Hongqi Guoya luxury executive sedan.
AUO: Large-Size Transparent Micro LED Fantasy Panoramic Sunroof Makes Its Debut
AUO and its subsidiary BHTC showcased the next-generation AUO Smart Cockpit 2025, redefining intelligent cockpit design with Micro LED Display HMI solutions for sunroofs, side windows, center consoles, and steering wheels. Leveraging Micro LED's transparency, scalability, and flexibility, these solutions expand human-machine interaction and integrate AI and IoT for a seamless, immersive driving experience.
AUO introduced the world's first large-area transparent Micro LED display for the "Fantasy Panoramic Sunroof" and the "XR Interactive Smart Window," combining touch and sensing capabilities. The sunroof offers an augmented immersive experience, while the side windows create a theater-like ambiance with dynamic lighting. Both can adjust transparency for privacy and sun protection.
The "Morphing Center Control" display, developed with BHTC, transforms from a flat surface to 3D buttons when in use, enhancing interaction and safety. It allows drivers to control various functions, such as driving modes, gear shifts, climate settings, and entertainment systems, with ease.
The "Foldable Cruise Pilot" interface integrates Micro LED displays with precise motion mechanisms, enabling smooth transitions between manual and autonomous driving modes. In manual mode, the display provides essential driving information; in autonomous mode, it expands to offer multimedia entertainment.
AUO's "In-Vehicle Computing" solution supports AI-driven interactions, connecting multiple displays, sensors, and devices for a comprehensive smart cockpit experience.
Innolux: Comprehensive Reflective Imaging Technology Solutions and Innovative Smart Dimming Windows
Innolux's CarUX division debuted its reflective imaging technology solutions, including the 9.6" Micro LED AR reflective display and 48" panoramic reflective display. These high-brightness, low-power Micro LED modules project information onto the windshield, enhancing safety and entertainment.
Innolux also showcased its Smart LC Window technology, upgrading applications like smart dimming windows, mirrors, and sunshades. These innovations improve comfort and safety by automatically adjusting to lighting conditions.
Appotronics: Transparent HUD Display Developed with Ceres Holographics
Appotronics unveiled its latest transparent HUD innovation, developed in collaboration with Ceres Holographics. This technology transforms windshields into vibrant displays, offering clear information while ensuring safety and comfort.
BMW: Next-Gen Ultra-Sensory Smart Cockpit with BMW Panoramic iDrive
BMW introduced its groundbreaking Ultra-Sensory Smart Cockpit at CES 2025, featuring a panoramic horizon display, 3D HUD, sensory steering wheel, and centric center console. This system enhances driver focus and safety while delivering an immersive luxury driving experience.
LG: AI Smart Cockpit and MX Platform
LG's AI Smart Cockpit, "AI In-Vehicle Experience," uses visual AI to enhance safety and convenience. The MX platform offers a customizable rear cabin, transforming into a multifunctional space for work, leisure, or entertainment.
Continental: Emotional Cockpit, Window Projection System, and Hidden Biometric Display
Continental showcased its Emotional Cockpit, window projection system, and hidden biometric display, which integrates health monitoring and security features.
Valeo: Panovision Next-Gen Panoramic Display Technology
Valeo's Panovision integrates augmented reality into the windshield, reducing driver distraction and enhancing information accessibility.
Hyundai Mobis: Full-Windshield Holographic Display
Hyundai Mobis unveiled its full-windshield holographic display, developed with Zeiss, offering immersive navigation and entertainment.
Photonics Crystal Tech: High-Brightness, Wide-Angle Transparent Display Technology
Photonics Crystal Tech introduced its high-brightness, wide-angle transparent display technology, ideal for windshields and sunroofs.
Huayang Group: Depth-Based 3D AR-HUD Redefines Cockpit Interaction
Huayang's 3D AR-HUD introduces depth perception, enhancing navigation and safety with immersive visuals.
Dolby Brings Dolby Vision to Automotive
Dolby showcased its Dolby Vision automotive experience, offering stunning visuals for in-car entertainment.
Corning Dynamic Décor: Transforming Displays into Wood or Leather Patterns
Corning's Dynamic Décor hides displays under decorative patterns, blending technology with aesthetics.
Eastman and Ceres Holographics: Multi-Zone Holographic Transparent Display for Windshields
This innovation combines Eastman's film technology with Ceres' holographic manufacturing for vibrant, transparent displays.
Samsung Display: Under-Display Camera OLED, HUD, and Bendable Central Information Display
Samsung Display showcased its under-display camera OLED, HUD, and bendable central display, enhancing design flexibility and functionality.
Himax: Latest Gen 3 Automotive TDDI Solution and OLED On-Cell Touch IC
Himax introduced its advanced TDDI and OLED touch ICs, offering high performance and safety for automotive displays.
This comprehensive overview highlights the transformative innovations in automotive displays and smart cockpits, setting new standards for safety, comfort, and user experience in the vehicles of tomorrow.
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