On January 13th, Beijing time, Mark Gurman, a renowned journalist from Bloomberg, provided a comprehensive preview of Apple's upcoming hardware lineup set to launch in 2025 in his Sunday article. Gurman highlighted that this year will be a pivotal one for Apple, as the company is not only planning a major redesign of the iPhone for the first time in five years but also upgrading several long-neglected products and introducing an entirely new device category.
MacBook Air: A Chip Revolution
Apple's product launch season is about to kick off with the unveiling of the new 13-inch and 15-inch MacBook Air models. These devices, codenamed J713 and J715, have already begun production overseas and will feature the same M4 chip found in the MacBook Pro and iMac, delivering a superior performance experience for users.
iPhone SE: Embracing Modernization
Following the MacBook Air launch, Apple will shift its focus to the iOS lineup, with multiple new products expected in the spring. The upgraded iPhone SE, codenamed V59, will be a standout, ditching the Home button for a modern design with Face ID support and compatibility with the Apple Intelligence system. Due to these enhancements, the price may exceed the current $429. Apple might also retain older models at a lower price point.
iPad: Enhanced with Chips and AI
The new entry-level iPad models, codenamed J481 and J482, will come equipped with faster processors and support for Apple Intelligence. They are expected to feature the A17 Pro chip, similar to the iPad mini, and boost memory to 8GB. Similarly, the new iPad Air will focus on configuration upgrades, potentially sporting the M4 chip to match the iPad Pro.
A New Device Category: Smart Home Hub
Apple is also set to introduce a brand-new smart home hub device, featuring a 7-inch screen, designed to assist with household tasks, run applications, and facilitate video calls. This device is expected to launch this year, though the exact timing may be delayed.
Mac Studio: Top-Tier Chips on the Horizon
In the first half of the year, Apple plans to update the Mac Studio. To counter the challenge posed by the Mac mini's M4 Pro chip, Apple will introduce more powerful M4 Max and M4 Ultra chips, re-establishing the high-end Studio models' position.
Apple Watch: Satellite Connectivity and Hypertension Detection
In the latter half of the year, Apple will enter its main product release cycle. The new low-end Apple Watch SE will feature a fresh design, while the Ultra 3 will support satellite connectivity and 5G RedCap network access, with hypertension detection potentially available in both Ultra and Series models.
iPhone 17 Air: Apple's Thinnest Phone Yet
The highlight of the year! Apple will release the new iPhone 17, Pro, Pro Max, and the all-new iPhone 17 Air in the second half. The iPhone 17 Air will utilize Apple's miniaturization technology and a new chip to create the thinnest iPhone ever, approximately 2mm thinner than current models, and equipped with the base A19 chip and a single-lens camera system.
MacBook Pro: M5 Chip Upgrade
Later this year, the MacBook Pro will receive an upgrade to the M5 chip, while retaining the overall design from the 2021 model. Additionally, a new Mac Pro is in development, featuring the high-end Hidra (M4 Ultra) chip.
Apple TV, HomePod, and Other Accessory Updates
Apple's accessory lineup will also see updates, with new AirTag, HomePod mini, and Apple TV set-top boxes planned for a year-end release, designed around Apple's new smart home ecosystem.
Vision Pro Absent, Budget Headset in Development
Notably, the Vision Pro is absent from Apple's 2025 product roadmap, but indications suggest a second-generation product may launch in 2026. Meanwhile, Apple is accelerating the development of a budget headset and exploring other innovative products. Overall, Apple is set to deliver a series of innovative and high-performance new products in 2025.
MacBook Air: A Chip Revolution
Apple's product launch season is about to kick off with the unveiling of the new 13-inch and 15-inch MacBook Air models. These devices, codenamed J713 and J715, have already begun production overseas and will feature the same M4 chip found in the MacBook Pro and iMac, delivering a superior performance experience for users.
iPhone SE: Embracing Modernization
Following the MacBook Air launch, Apple will shift its focus to the iOS lineup, with multiple new products expected in the spring. The upgraded iPhone SE, codenamed V59, will be a standout, ditching the Home button for a modern design with Face ID support and compatibility with the Apple Intelligence system. Due to these enhancements, the price may exceed the current $429. Apple might also retain older models at a lower price point.
iPad: Enhanced with Chips and AI
The new entry-level iPad models, codenamed J481 and J482, will come equipped with faster processors and support for Apple Intelligence. They are expected to feature the A17 Pro chip, similar to the iPad mini, and boost memory to 8GB. Similarly, the new iPad Air will focus on configuration upgrades, potentially sporting the M4 chip to match the iPad Pro.
A New Device Category: Smart Home Hub
Apple is also set to introduce a brand-new smart home hub device, featuring a 7-inch screen, designed to assist with household tasks, run applications, and facilitate video calls. This device is expected to launch this year, though the exact timing may be delayed.
Mac Studio: Top-Tier Chips on the Horizon
In the first half of the year, Apple plans to update the Mac Studio. To counter the challenge posed by the Mac mini's M4 Pro chip, Apple will introduce more powerful M4 Max and M4 Ultra chips, re-establishing the high-end Studio models' position.
Apple Watch: Satellite Connectivity and Hypertension Detection
In the latter half of the year, Apple will enter its main product release cycle. The new low-end Apple Watch SE will feature a fresh design, while the Ultra 3 will support satellite connectivity and 5G RedCap network access, with hypertension detection potentially available in both Ultra and Series models.
iPhone 17 Air: Apple's Thinnest Phone Yet
The highlight of the year! Apple will release the new iPhone 17, Pro, Pro Max, and the all-new iPhone 17 Air in the second half. The iPhone 17 Air will utilize Apple's miniaturization technology and a new chip to create the thinnest iPhone ever, approximately 2mm thinner than current models, and equipped with the base A19 chip and a single-lens camera system.
MacBook Pro: M5 Chip Upgrade
Later this year, the MacBook Pro will receive an upgrade to the M5 chip, while retaining the overall design from the 2021 model. Additionally, a new Mac Pro is in development, featuring the high-end Hidra (M4 Ultra) chip.
Apple TV, HomePod, and Other Accessory Updates
Apple's accessory lineup will also see updates, with new AirTag, HomePod mini, and Apple TV set-top boxes planned for a year-end release, designed around Apple's new smart home ecosystem.
Vision Pro Absent, Budget Headset in Development
Notably, the Vision Pro is absent from Apple's 2025 product roadmap, but indications suggest a second-generation product may launch in 2026. Meanwhile, Apple is accelerating the development of a budget headset and exploring other innovative products. Overall, Apple is set to deliver a series of innovative and high-performance new products in 2025.
