China's TV Market in 2024: A Shift Toward Premium and Larger Screens
January 20th – According to data from AVC (All View Cloud), China's TV market in 2024 has shown contrasting trends in retail volume and revenue. While retail volume saw a slight decline of 1.8% compared to 2023, reaching 30.86 million units, retail revenue surged by 15.7% year-over-year, hitting $178 billion (¥1.271 trillion). This indicates a clear shift toward premium, high-quality products as consumers increasingly prioritize advanced features and larger screen sizes.
Bigger Screens, Bigger Demand
A standout trend in 2024 is the growing popularity of larger TVs, particularly those 75 inches and above. Among these, 75-inch TVs have emerged as the market leader, capturing 24.1% of total sales—a 4.2 percentage point increase from 2023. Even more impressive is the performance of 85-inch TVs, which saw their market share jump by 4.8 percentage points, accounting for 11.2% of annual sales.
This data underscores a broader transformation in China's TV market, driven by product upgrades and consumer demand for higher-end models. As larger screens become the new standard, manufacturers are likely to continue innovating to meet this growing preference.
January 20th – According to data from AVC (All View Cloud), China's TV market in 2024 has shown contrasting trends in retail volume and revenue. While retail volume saw a slight decline of 1.8% compared to 2023, reaching 30.86 million units, retail revenue surged by 15.7% year-over-year, hitting $178 billion (¥1.271 trillion). This indicates a clear shift toward premium, high-quality products as consumers increasingly prioritize advanced features and larger screen sizes.
Bigger Screens, Bigger Demand
A standout trend in 2024 is the growing popularity of larger TVs, particularly those 75 inches and above. Among these, 75-inch TVs have emerged as the market leader, capturing 24.1% of total sales—a 4.2 percentage point increase from 2023. Even more impressive is the performance of 85-inch TVs, which saw their market share jump by 4.8 percentage points, accounting for 11.2% of annual sales.
This data underscores a broader transformation in China's TV market, driven by product upgrades and consumer demand for higher-end models. As larger screens become the new standard, manufacturers are likely to continue innovating to meet this growing preference.
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